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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 會議論文 > Item 140.119/78154

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78154

Title:	Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
Authors:	Chen, Chien-Wei;Lien, Nai-Hwa 陳建維
Contributors:	國貿系
Keywords:	firm performance;proactive market orientation;responsive market orientation;technological opportunism
Date:	2014
Issue Date:	2015-09-02 15:10:04 (UTC+8)
Abstract:	An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented
Relation:	AMA Summer Educators` Conference Proceedings, 25, I-9-I-10
Data Type:	conference
Appears in Collections:	[國際經營與貿易學系 ] 會議論文

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