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https://nccur.lib.nccu.edu.tw/handle/140.119/78060
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| Title: | 口碑情感對於募資專案之影響
The Influence of eWOM Sentiment on the Success of Crowdfunding Projects |
| Authors: | 林漢文 |
| Contributors: | 梁定澎
林漢文 |
| Keywords: | 情感分析
關鍵成功因素
群眾募資
sentiment analysis
success factor
crowdfunding |
| Date: | 2015 |
| Issue Date: | 2015-09-01 16:10:28 (UTC+8) |
| Abstract: | 「群眾募資」為社會大眾透過小額資金的贊助，發揮群體集結的力量，支持個人
或組織使其目標或專案得以執行完成。隨著群眾募資平台的出現，加速了群眾募
資的發展，從國外知名的Kickstarter 到國內的Flyingv，這股募資的旋風一路席
捲了國內外傳統借貸生態。然而募資專案的成功因素也變成了一個重要的課題，
過去關於募資專案的文獻大多提到募資金額、募資更新次數等因素，較少著墨於
投資者對於募資產品的評論或口碑因素。因此本研究提出一個更廣泛的整合架構，
針對網路評論做情感分析作為影響募資專案成功的重要因素之一，並對
Kickstarter 上的專案，進行實證研究，結果發現口碑的數量及情感因素在不同類
別的專案中有不同的影響。在Game, Technology 和Design 類別對募資專案成功
有顯著的影響，但是在Music, Theater 和Dance 專案則沒有顯著影響。
Abstract
Crowdfunding is definded as a process or activity that openly solicits a small amount
of money from a group of persons or orgnizations to make it success. The appearance
of crowdfunding platforms in recent years has accelerated the popularity of
crowdfunding. From Kickstarter to Flyingv, this Crowdfunding trend has changed
traditional borrowing ecology. However, not all crowdfunding projects are successful.
A substantial amount of proposed projects failed due to unable to raise the target
money. Therefore, it is interesting to investigate factors that may affect the success of
a fundraising project.
Previous literature has reported several success factors for crowdfunding, such as the
target amount, the number of updates, and so on. However, not many studies have
investigated the effect of project reviews in the past literature. It is clear that word of
mouth plays an important role in consumer decision, and it is reasonable to believe
that project reviews as a kind of word of mouth will have effect on investors’ decision.
Hence, this study adopts the sentiment analysis technique to analyze how the
sentiment of project reviews, along with other factors, may affect the eventual project
success. The data collected from the Kickstarter.com was used to evaluate our
research model. Our findings indicate that the number and sentiment of project
reviews did have impact on fundraising success, but only in certain categories such as
game, design and technology that seem to have objective evaluation criteria. Their
effect was not significant in categories such as music, theater, and dance in which
investors’ preference may be very subjective. |
| Reference: | 李啟誠、李羽喬 (2010),網路口碑對消費者購買決策之影響── 以產品涉入及品牌形象為干擾變項, 義守大學碩士論文
楊欽琮 (2012), 網路口碑對行動應用軟體銷售排名之影響—以Apple App Store 之意見分析為例,國立中山大學碩士論文
林秀英、陳勇志(年份？？),群眾募資平台的發展現況與挑戰課題,臺灣經濟研究月刊, 36 卷3 期,pp. 98 - 105
林育龍 (2014),對使用者評論之情感分析研究-以Google Play 市集為例, 國立政治大學碩士論文
陳書林 (2007),探討影響網路負面口碑因素之研究, 第 10 屆科際整合管理研討會
葉又豪 (2012),運用文字探勘分析非量化資訊協助投資人預測公司財務表現,國立中正大學碩士論文
黃運高、王妍、邱武松、向林泓、趙學良 (2014), 基于 K-means 和TF-IDF的中文藥名聚類分析(2014), Journal of Computer Applications,2014(z1),pp.173-174
蔡金宏 (2013), 群眾募資的美麗與哀愁, 經濟前瞻, 149 期, pp.103-107
蔡瑤昇、呂文琴、高國書、郭宗麟(2011), 網路口碑特性與電影票房銷售之動態關係研究, 中華管理評論國際學報 14 卷4 期,pp1-22
謝杰芸、林敏勤、王佳齡、朱克聰、沈永正、許志堅(2001), 探討網路口碑的傳播類型是否會影響數位內容消費者接受度：以社交網站為例, 第十七屆資訊管理暨實務研討會,舉辦地點:嘉南藥理科技大學 |
| Description: | 碩士
國立政治大學
資訊管理研究所
102356035 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0102356035 |
| Data Type: | thesis |
| Appears in Collections: | [資訊管理學系] 學位論文
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