政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77958

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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/77958

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77958

Title:	You do the service but they take the order
Authors:	Chiou, Jyh-Shen;Wu, Lei-Yu;Chou, Szu-Yu 邱志聖;巫立宇;周思妤
Contributors:	國貿系;企管系
Keywords:	Multichannel research shopping behavior;Techniques of neutralization;Service;Order
Date:	2012-07
Issue Date:	2015-08-24 15:00:08 (UTC+8)
Abstract:	This study examines how consumers use the techniques of neutralization to rationalize their multichannel research shopping behaviors in terms of different product purchasing situations and different groups of consumers. Empirical results support the following conclusions. Both students and professionals understand that their behavior may hurt the physical retailer and they don`t accuse misconduct of the book store and car sales. They seem to believe that they are not personally accountable for the questionable behavior and their behavior is not serious for a physical book store vs. a car dealership. Students are more tolerable with the unethical behavior than business professionals, and more likely to neutralize their behavior by a belief that forces beyond their control.
Relation:	Journal of Business Research, 65(7), 883-889
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.jbusres.2011.06.035
DOI:	10.1016/j.jbusres.2011.06.035
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

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