政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77687
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50797308      Online Users : 713
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Communication > Articles >  Item 140.119/77687


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77687


    Title: 廣播電視宣傳管理面臨的新環境和新任務
    Authors: 趙希婧
    Contributors: 傳播學院
    Keywords: 廣播電視宣傳;宣傳管理;傳播全球化;輿論場;傳播格局;運行管理機制;國際輿論;管理模式;民間輿論;傳播時代
    Date: 2014
    Issue Date: 2015-08-18 17:34:03 (UTC+8)
    Abstract: 傳播全球化的趨勢、視聽新媒體的發展以及受眾習慣的變化,構建了新的傳播格局,對廣播電視宣傳管理工作提出了新要求。在新形勢下,廣播電視能否把握主陣地和主動權,關鍵要看其對宣傳管理體制和運行管理機制的創新力度,而創新的前提,則是要認識傳播環境的變化,明確新形勢下的新任務,通過探索出符合自身實際的宣傳管理模式,實現科學、規范、高效管理。
    Relation: 中國廣播電視學刊,2014(10),88-91
    Data Type: article
    Appears in Collections:[College of Communication] Articles

    Files in This Item:

    File Description SizeFormat
    88-91.pdf314KbAdobe PDF2581View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback