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    题名: 來源國形象丶產品知識丶信任對消費者購買意願之影響－以日本食品為例
    A Study on the Effects of Country -of -Origin Image、Product Knowledge、Trust on Consumers` Purchase Intention-the case of Food from Japan
    作者: 鄭淑珍
    贡献者: 黃慶堂
    鄭淑珍
    关键词: 來源國形象
    産品知識
    信任
    知覺風險
    購買意願
    日期: 2015
    上传时间: 2015-08-17 14:16:33 (UTC+8)
    摘要: 於2015年3月時，衛生福利部食品藥物管理署於稽查時發現「公告禁止輸入之日本五縣市」（福島﹅茨城﹅栃木﹅群馬﹅千葉）產品，以不實的商品標籤及偽造產地之方式於我國境內流通。因此，衛福部食藥署決定要加強對日本進口食品之管制規定，要求需檢附產地證明文件或輻射檢測證明。
    　　本研究目的為探討來源國形象﹅產品知識﹅信任等對購買意願之影響，研究標的為日本進口食品。本研究採用問卷調查法，透過便利抽樣的方式收集資料，共計發放225份問卷，收回有效問卷221份，問卷回收率為98.2%。
    實證結果顯示(1)來源國形象對購買意願有正向影響(2)產品知識對購買意願有正向影響(3)信任對購買意願有正向影響(4)知覺風險對購買意願有負向影響(5)知覺風險對來源國形象與購買意願有中介效果(6)知覺風險對產品知識與購買意願不具有中介效果(7)知覺風險對於信任與購買意願有中介效果。
    參考文獻: 一、中文部份：
    1. 余宣佑(2008)。我國產銷履歷制度規劃與執行面探討：以風險社會理論為觀點。國立台灣大學國家發展研究所碩士論文，台北市。
    2. 吳姿儀(2009)。農業推廣人員的產銷履歷制度信任之研究。中興大學生物產業推廣暨經營學系碩士論文，台中市。
    3. 林南宏、王文正、邱聖媛及鍾怡君(2007)。產品知識及品牌形象對購買意願的影響－產品類別的干擾效果。行銷評論，4(4)，481-504。
    4. 邱量宥(2013)。品牌形象﹅消費者對來源國的好感度及民族中心主義對消費者購買意願之影響-以日本可爾必思為例。大同大學事業經營學系碩士論文，台北市。
    5. 秦兆瑋(2002)。製造來源國形象﹅消費者心理認知與知覺價格對消費者購買行為之影響－以兩岸都會區消費者為例。長榮管理學院經營管理研究所碩士論文，台南市。
    6. 祝道松、盧正宗及徐雅培 (2007)。制度型信任機制與知覺風險影響網路消費者購物意圖之研究－以Yahoo!奇摩購物為例。電子商務學報，9(2)，291-320。
    7. 陳昭宏(2004)。品牌來源國與製造來源國對消費者購買意願影響之研究。銘傳大學國際企業學系碩士論文，台北市。
    8. 梁家芸(2011)。知識﹅信任與製造地對產品購買意願之影響－以日本福島電廠核災為例。國立中央大學企業管理學系碩士論文，桃園縣。
    9. 張忠宸(2012)。產品知識﹅口碑﹅知覺風險﹅通路與購買意願影響之研究－以保健食品為例。亞洲大學經營管理學系碩士論文，台中市。
    10. 黃雅薇(2014)。消費者對地產地消之蔬果認知及購買意願之研究。國立中山大學企業管理學系碩士論文，高雄市。
    11. 鄭吉宏(2010)。綠色產品知覺價值、知覺風險與購買意願之研究—以綠能薄型數位電視為例。國立成功大學高階管理專班碩士論文，台南市。
    12. 歐俊男(2012)。從消費者特性與產品屬性討論日本福島核災事故消費者對從日本進口產品購買意願之影響。國立成功大學高階管理碩士在職專班論文，台南市。
    13. 魏志雄、吳家宏(2014)。知覺風險對來源國形象及消費者購買意願的影響－負面訊息的干擾效果，農業經濟叢刊，95-126。
    二、英文部份：
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    5. Belanger, F. and Carter, L. (2008). Trust and risk in e-government adoption. Journal of Strategic Information Systems, 17(2), 165-176.
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    7. Brucks, M. (1985).The Effects of Product Class Knowledge on Information Search Behavior. Journal of Consumer Research, 12(1), 1-16.
    8. Chryssochoidis, G. M., O. C. Kehagia, and P. E. Chrysochou. (2006). Traceability: European consumers’ perceptions regarding its definition, expectations and differences by product types and importance of label schemes. The 98th EAAE Seminar: Marketing Dynamics within the Global Trading System: New perspectives, Greece.
    9. Comrey, A. L., and Lee, H. B. (1992). A first course in factor analysis (2nd Ed.). Hillsdale, New Jersey : Lawrence Erlbaum Associates.
    10. Cox, Donald F. (1967). Risk Handling in Consumer Behavior-An Intensive Study of Two Cases. In Donald F. Cox (Ed.), Risk-Taking and Information Handling in Consumer Behavior (pp. 34-81). Boston: Harvard University Press.
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    307-319.
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    15. Flynn, L. R. and Goldsmith, R. E. (1999). A Short , Reliable Measure of Subjective Knowledge. Journal of Business Research, 46(1), 57-66.
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    17. Jacoby, J. and L. B. Kaplan. (1972).The Components of Perceived Risk. In M. Venkatesan (Eds.), Proceedings of the Third Annual Conference of the Association for Consumer Research (pp. 382-383). Chicago: Association for Consumer Research.
    18. Johnson, R. A., and Wichern, D. W. (1982). Applied Multivariate Statistical Analysis (2nd Ed.). New Jersey: Prentice Hall.
    19. Kaiser, H. (1974). An Index of Factorial Simplicity. Psychometrika, 39 (1), 31-36.
    20. Kotler, P. (1997).Marketing Management: Analysis, Planning, Implementation and Control (9rd Ed.). New Jersey: Prentice Hall.
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    Consumer Behavior, Public Policy, and Country-of-Origin Labeling. Applied Economic Perspectives and Policy, 28(2), 284-292.
    25. Mayer, R. C., and Davis J. H. (1999). The Effect of the Performance Appraisal System on Trust for Management: A Field Quasi Experiment. Journal of Applied Psychology, 84, 123-136.
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    描述: 碩士
    國立政治大學
    行政管理碩士學程
    102921053
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102921053
    数据类型: thesis
    显示于类别:[行政管理碩士學程(MEPA)] 學位論文

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