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| Title: | 新創公司下之策略形成及平衡計分卡之設計及實施—以個案公司為例
The Strategy Formation, the Design and Implementation of Balanced Scorecard in New Venture－A Case Study |
| Authors: | 呂詩涵
Lu, Shih Han |
| Contributors: | 吳安妮
Wu, Anne
呂詩涵
Lu, Shih Han |
| Keywords: | 新創公司
策略
平衡計分卡 |
| Date: | 2015 |
| Issue Date: | 2015-08-17 14:05:44 (UTC+8) |
| Abstract: | 企業經營管理，最重要的是將策略一以貫之的落實與執行。藉由「整合性策略價值管理系統」將各種管理制度整合，用一以貫之的策略將使得企業上下異體同心，有了明確的策略方向形成，亦有正確且清楚的策略執行方案，透過衡量指標準確地評估績效，並且形成一種良性循環的回饋機制，協助組織落實策略，提升價值及競爭力。
本研究以個案研究的方式，透過整合性策略價值管理系統中的策略形成系統和策略執行系統，探討工業4.0為主軸之新創事業如何將策略聚焦，在策略形成系統中藉著使命、願景和價值觀之討論，並利用SWOT計分卡釐清方向以形成策略；再進入策略執行系統，以平衡計分卡將策略轉化為具體之行動，使得策略可以徹底落實於全體員工。
The most important thing in business management is completing implementation and accomplishing achievement with one strategy from top to bottom in a company. “The integrative strategic value management system” is integrated with many kinds of management systems from top to bottom through one strategy. It does not only fulfill strategy formations and clear strategic action plans, but also accurately evaluates performance. Then, it becomes an excellent feedback system and helps companies to strengthen values and competitive advantage.
The research was adopted in case-study method which uses industry 4.0 as a new venture. By integrating the strategy forming system and the strategy implementation system, the strategy forming system establishes missions, visions, and values. The system uses SWOT scorecard to build recognition; then, develops strategies. Later, the actions are implemented by the balanced scorecard. Therefore, the strategies become policies, and can be implemented by staff properly. |
| Reference: | 一、中文部分
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二、英文部分
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Werner, M. and F. Xu (2012). Executing Strategy with the Balanced Scorecard. International Journal of Financial Research 3 (1): 88-94. |
| Description: | 碩士
國立政治大學
企業管理研究所
103363065 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103363065 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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