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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/77510
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77510


    Title: 機會出現時競爭者為什么不積極?
    Authors: 于卓民
    Contributors: 企管系
    Keywords: 創業;機會;競爭者行為;案例研究
    Date: 2010
    Issue Date: 2015-08-11 17:39:31 (UTC+8)
    Abstract: 在相同產業成長期創業類型中,若上游出現了新要素,下游存在市場需求,則形成了機會。機會出現后,能否正確快速判別出競爭者不積極,影響創業的成敗。若競爭者不積極,創業者就能領先利用新要素結合成新產品,實現產品差異化優勢并獲取利潤。過去沒有創業學者探索過相同產業成長期的差異化決策階段,不了解哪些因素導致競爭者行為不積極。本研究采用探索性的案例研究方法,分析了2個新事業的4個競爭者案例,得出了以下結果:新顧客與競爭者既有顧客重疊性愈小、新要素差異對既有顧客的價值愈小、初期新細分市場需求強度愈小、競爭者對需求高成長的信念程度愈小、競爭者其他機會有利程度愈大、競爭者受制度化限制程度愈大,則競爭者行為不積極程度愈大。
    Relation: 管理世界,2010(6),122-131
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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