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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/77469
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77469


    Title: 在個體與集體間流動:論虛擬社群的參與動機與交往基礎
    Authors: 殷美香
    Contributors: 新聞系
    Keywords: 虛擬社群;參與動機;流動性
    Date: 2014
    Issue Date: 2015-08-11 16:14:29 (UTC+8)
    Abstract: 目前對虛擬社群參與動機的研究主要集中在受眾端,以"使用與滿足"及"社會認知理論"為主導范式。本研究嘗試跳出使用者的行為分析框架,從虛擬社群關系的社會本質采探討虛擬社群的參與動機。研究發現,虛擬社群的流動性特征,既滿足了成員個體性表達,又實現了在共同體中的情感共應,因此成為虛擬社群參與的根本動機和交往基礎。
    Relation: 國際新聞界,2014(9),6-19
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文

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