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    题名: 傳播科技與生活韻律：建立以實踐為核心的媒體實證研究
    其它题名: Communication Technology and Everyday Rhythm: Establishing a Practice-Based Media Empirical Study
    作者: 王淑美
    贡献者: 新聞學系
    日期: 2014
    上传时间: 2015-08-05 12:27:35 (UTC+8)
    摘要: 本研究計畫採取以實踐為中心的途徑，探討日常韻律與媒體科技之間的關係。將實踐 放在研究的重心，本計畫的目的之一在於以實踐連貫媒體科技的閱聽端與製造端，突 破傳統傳播研究的分野，以此實證研究對傳播領域的理論與方法提出貢獻。再者，本 計畫也希望能探討媒體使用與製造者之間的動態關係，以及台灣社會轉變中的常態。 時間壓力是現代人常有的感受。許多人將此現象歸咎於生活中普及的資訊傳播科技。然 而，時間壓力是否純由科技進展所造成？使用者是否有其策略來對應？這些方式又與 使用者的社會背景有何關連？是否有文化差異？這些都是傳播與社會學領域的重要議 題，也是本計畫的核心問題。 文獻已經指出，在所有人口變項中，需照顧小孩的職業婦女感受最大的時間壓力，經 常過著忙亂的生活。因此本計畫也聚焦在臺灣母親的生活韻律，想瞭解她們如何運用 傳播（或媒體）科技來處理，她們之中是否存在數位落差。至於製造端，本研究想要 訪問媒體工作者，包括製作人、網站設計者、節目表規劃者等等，瞭解她們如何預想主 要閱聽眾（消費者），如何與之協商，以及可能影響決定的背後力量。
    Situated in a practice-based approach, this research aims to explore the relations between everyday rhythm and media technologies. By placing `practices` at the centre of study, one purpose of the project is to investigate both the consumption and production sides of media technologies, and to broaden the scope of media theories and research methods. In addition, the project hope to probe into the dynamic relations between media users and producers, and the changing normality in Taiwan society. Feeling pressed for time is common. Many have attributed to this phenomenon to the widespread popularity of ICTs in everyday life. However, is time pressure purely caused by the development of technologies? Do users have their strategies to deal with time pressure? How are these ways of use technologies related to the users’ social backgrounds? Are there any cultural differences? These are important inquiries for this empirical study, and for communication and sociology research in general. Previous research has pointed out that working mothers with young children, comparing with other demographic groups, are most often to have a harried lifestyle. This project focuses on the daily rhythm of mothers in Taiwan, how they manage ICTs to cope with time pressures, and possible digital divides among them. As to the production side, the research intends to interview media workers, such as TV producers, website programmers, and schedule planners. The major inquiry of this part is to know how the media workers presume their target audiences, negotiate with their feedback, and the forces involved in decision- making.
    關聯: NSC102-2410-H004-236-MY2
    PF10301-0823
    数据类型: report
    显示于类别:[新聞學系] 國科會研究計畫

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