政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77214

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77214

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/77214

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77214

Title:	群異文創科技公司之創業計畫 A Business Plan for EGG Technology Company
Authors:	陳建安 Chen, Gian
Contributors:	何小台 Ho,Chester 陳建安 Chen, Gian
Keywords:	群異文創科技公司創業計畫 EGG Technology Company Business Plan
Date:	2015
Issue Date:	2015-08-03 13:25:18 (UTC+8)
Abstract:	This business plan aims at a start-up company (“EGG”) which specializes in building an online creative platform for designer and artist, as well as providing customized & personalized products. EGG is created by a group of friends, the company’s founding members. These products include LIFE-T (T-Shirt) and LIFE-CASE (Smartphone Case) with self-designed product with fashionable components. All EGG’s products are designed and implemented by our talent engineering team to fit current customers’ needs. We plan to target young students and working professionals who are particularly pursuing fashionable & customized merchandise experience at a reasonable price. Our products cater for that need and provide excellent concept and packaging to suit their needs. This provided a very good opportunity for niche personalized product brand makers such as EGG to take advantage. We uses online to offline (“O2O”) channel to market and distribute our products because they serve the need of both low in cost and high efficiency in reaching our target customers. They can receive the latest news or coupons on our website and experience in the physical store. After evaluating our product strength and weakness, we decided on a sales and implementation strategy for younger generation and forecasted our financial performance for the next five years. Finally, we expect this venture to turn profitable in the second year and generate meaning return for our shareholders. Thus this is a venture worth taking and investing upon. 1. COMPANY PROFILE - 1 - 1.1. MISSION - 1 - 1.2. OBJECTIVES - 1 - 1.3. COMPANY MANAGEMENT TEAM - 1 - 1.4. START-UP FUNDING SUMMARY - 2 - 1.5. COMPANY LOCATIONS AND FACILITIES - 2 - 2. SERVICE/PRODUCT - 3 - 2.1. THE SERVICE/PRODUCT OUTLINE - 3 - 2.1.1. Online Creative Platform For Designer/Artist - 3 - 2.1.2. Customization & Personalization Designed Product - 5 - 3. EGG BUSINESS MODEL CHART - 8 - 4. MARKET ANALYSIS - 9 - 4.1. BACKGROUND - 9 - 4.1.1. Customers spend more on personalization merchandises - 9 - 4.1.2. The uniqueness of the individual needs - 9 - 4.1.3. The adoption of improved technology - 10 - 4.2. DOMESTIC MARKET - 10 - 4.2.1. Online shopping becomes more and more common and popular - 10 - 4.2.2. Differentiation strategy will dominate the market - 11 - 4.3. MARKET DIRECTION - 13 - 4.3.1. LIFE-T product to take charge - 13 - 4.4. MARKET SEGMENTATION - 13 - 5. PRICING STRATEGY - 15 - 5.1. ONLINE CREATIVE PLATFORM - 15 - 5.2. CUSTOMIZATION/PERSONALIZATION MERCHANDISE - 15 - 6. SALES AND MARKETING IMPLEMENTATION - 16 - 6.1. POTENTIAL CHANNEL PARTNERS - 16 - 6.2. SALES FORECAST - 16 - 6.3. IMPLEMENTATION MILESTONES - 18 - 6.4. COMPETITIVE ENVIRONMENT ANALYSIS - 19 - 6.4.1. Marketing 4P analysis - 19 - 6.4.2. SWOT Analysis - 20 - 6.4.3. Competitor analysis - 20 - 7. FINANCIAL PLAN - 24 - 7.1. FORECASTED INCOME STATEMENT - 24 - 7.2. PROJECTED CASH FLOW - 25 - 7.3. PROJECTED BALANCE SHEET - 26 - 8. CONCLUSION - 27 - 9. REFERENCES - 31 -
Reference:	1. Fandora Designed T-shirt (http://fandorashop.com/tw/page/about) 2. Giovani Da Silveira, Mass customization: Literature review and research directions. International Journal of Production Economics Volume 72, Issue 1, 30 June 2001, Pages 1–13 3. JP Gownder, Mass Customization Is (Finally) The Future Of Products (http://blogs.forrester.com/jp_gownder/11-04-15-mass_customization_is_finally_the_future_of_products) 4. Uniqlo Group (http://www.uniqlo.com/us/company/corporate-information.html) 5. Jiou, Designer’s profit platform (http://rebuzz.tw/2013/08/101-sufo-fandora-buy365-pinkoi.html) 6. 101 original design (http://www.101.com.tw/about-produce.html) 7. Lativ’s brand story (http://www.slideshare.net/ssuserbf8077/lativ-42031024) 8. Lativ website (http://www.lativ.com.tw/Page/About) 9. Nathan Chandler, How deviantART works (http://computer.howstuffworks.com/internet/social-networking/networks/deviantart.htm) 10. Frank Piller, Fabrizio Salvador & Dominik Walcher , The market for mass customization today, Enabling Factors (http://www.innovationmanagement.se/2012/04/16/part-2-the-market-for-mass-customization-today/) 11. Customization trend report (http://www.trendreports.com/customization-trend-report) 12. iQ Network 2009 Taiwan online survey
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933012
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0999330121
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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