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    题名: 在布吉納法索行銷當地稻米
    Marketing local rice in Burkina Faso
    作者: 賀尚
    Sione, Herve
    贡献者: 劉助
    Liu, James
    賀尚
    Herve Sione
    关键词: 當地稻米
    行銷
    布吉納法索
    Local rice
    Marketing
    Burkina Faso
    日期: 2015
    上传时间: 2015-07-27 11:25:46 (UTC+8)
    摘要: 無
    Burkina Faso like many other West African countries faces an increasing rice consumption trend mainly driven by urban demand and population growth. On average the current local annual demand is 400,000 Tons of milled rice which represent a 200 million USD business per year. However local production is still lower than demand. Around 60% of the national demand is supplied with imports from countries like, Thailand, Vietnam, and Pakistan.
    Local demand is expected to grow at an annual rate of 5.6% for the in the coming years and our main goal is to take advantage of the current favorable environment in the local rice industry by capturing at least 1% of the target market. The challenge is to produce and market good quality rice that meets consumer’s tastes and price requirements at a low cost possible. Therefore we will outsource the farming and the processing of the raw material to selected qualified partners. Our role is to provide technical assistance to our partners to improve the yields, reduce the costs, and improve the quality of the final product which will be marketed in a selected network of wholesalers and retailers. The gain in profitability will be shared with all our partners to create a win-win and sustainable business relationship.
    The financial analysis performed indicates that the business is profitable within a 5 years period with a NPV of 20,353,657 FCFA.
    參考文獻: 1. USAID, October 2009,Global food security response: West Africa rice value chain analysis; http://www.fidafrique.net/IMG/pdf/West-Africa-RiceVC-Analysis.pdf
    2. Bill & Melinda Gates foundation, July 2012, Developing the rice industry in Africa Burkina Faso assessment http://www.inter-reseaux.org/IMG/pdf/20120803_Burkina_Faso_rice_value_chain_analysis.pdf
    3. FAO, 2009, Analyse de la compétivité de la filière riz local au Burkina Faso
    http://www.fao.org/docs/up/easypol/938/analyse-filiere-riz-local-burkina-faso_131fr.pdf
    4. Direction Générale de la Promotion de l’Economie Rurale, 2011 ; Etude sur la structure des prix du riz local au Burkina Faso,
    http://www.pda.bf/images/documents/riz/livret%20structure%20des%20prix%20riz%20bf%202012.pdf
    5. Intermon Oxfam & UNPRB, April 2011 ; Etude de marche sur le riz local,
    http://www.inter-reseaux.org/IMG/pdf/Rapport_e_tude_de_marche__riz_local.pdf
    6. Shikhar Goel, June 2013 ; Business plan : Beverage chain in India,
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933050
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933050
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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