政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76878

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76878

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/76878

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76878

Title:	台灣光纖網通中小型企業國際擴張策略研究 International expansion strategy of small and medium enterprises in Taiwan fiber communication Industrial
Authors:	謝千儀 Shieh, Jennifer
Contributors:	譚丹琪謝千儀 Jennifer Shieh
Keywords:	國際市場擴張策略市場進入策略區位選擇多國組織管理 Fiber Etherent SME International Expansion
Date:	2015
Issue Date:	2015-07-27 11:24:44 (UTC+8)
Abstract:	本研究以台灣光纖網通配備品牌作為個案研究對象，探討台灣中小型企業於利基定位下的國際市場進入策略及擴張策略。本論文透過研究個案公司之區位選擇、進入模式、進入策略及國外組織的管理，並比較個案公司之北歐瑞典及亞洲越南和印尼的國際市場進入及擴張策略之成功及失敗，從中歸納出適合台灣中小企業進入國際市場時的重要管理意涵。本研究發現，個案公司雖然擁有核心技術，有能力開發差異化產品、發展區域在地化行銷能力，然其組織及資本無法如國際大型企業進行大額國際投資，以及經營國際政商關係。因此，擁有技術作為核心能耐的中小型企業，在有限資源下欲進行國際擴張，目標市場的市場開放程度、政府清廉程度及產業結構完整程度等外部環境因素，是決策的關鍵因子。此外，就組織管理而言，本研究也指出中小企業必須發展出一套靈活具彈性的國際擴張策略，以發展全球在地化策略進入國際市場。第一章　引言 1 第一節　研究背景與動機 1 第二節　研究問題 2 第二章　文獻探討 3 第三章　產業概況 6 第一節　固網寬頻為高速寬頻的最佳卸載技術 6 第二節　光纖通訊技術為現今固網寬頻最佳解決方案 8 第三節　光纖通訊配備產業 22 第四節　光通訊配備之關鍵成功因素（KSF） 30 第四章　個案－台灣光纖通訊公司 39 第一節　公司背景簡介 39 第二節　個案公司國際擴張策略 54 第三節　個案公司國際擴張策略之成功及失敗案例研究 56 第五章　研究個案國際擴張策略探討分析 72 第一節　個案國際擴張策略案例說明 73 第二節　個案命題發展 79 第三節　個案公司市場合作夥伴的選擇檢討及建議 85 第六章　結論 90 第一節　研究結論 90 第二節　研究限制及未來研究方向 93 第三節　管理意涵 94 參考資料 99
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 101932027
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101932027
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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