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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/76865


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    題名: 以消費價值觀點探討App下載意圖
    Investigating App Download Intention : A Consumption Value Perspective
    作者: 吳至倫
    貢獻者: 管郁君
    吳至倫
    關鍵詞: 消費價值
    App下載意圖
    自我效能
    日期: 2013
    上傳時間: 2015-07-27 11:22:37 (UTC+8)
    摘要: 行動裝置App產業蘊含龐大商機，目前已吸引許多廠商與個人開發者加入，市場上App的數量與被下載次數也以驚人速度成長。如今全球行動應用程式商店的總下載次數已超過600億次，根據市調研究公司Gartner預估，2016年將會有3100億次的App總下載次數，而其中下載免費App的比例將提升為93%。免費App仍然提供開發者許多獲利模式，例如應用程式內購買 (In-App Purchase) 和廣告，因此，對App開發者而言，獲利的首要條件是消費者必須先下載App。本研究以消費價值觀點來探討消費者下載App的價值與App下載意圖間的關係。本研究預期能了解消費者對於下載App的價值需求，因此可以提供App開發者實用的參考資訊。

    本研究結論為：
    1. 消費價值中的品質性價值和探知性價值會顯著正向影響消費者下載App意圖。
    2. 消費價值中的經濟性價值、情感性價值和社會性價值對於消費者下載App意圖無顯著影響
    3. 行動裝置自我效能對消費價值與下載意圖間的關係無顯著干擾效果。

    關鍵字：消費價值、App下載意圖、自我效能
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    描述: 碩士
    國立政治大學
    資訊管理研究所
    100356040
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100356040
    資料類型: thesis
    顯示於類別:[資訊管理學系] 學位論文

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