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| Title: | 法人說明會與股票價格波動性之關聯性研究– 以內容分析為例
Conference Calls and Stock Price Volatility – A Content Analysis Approach |
| Authors: | 吳怡慧
Wu, Yi Hui |
| Contributors: | 諶家蘭
吳怡慧
Wu, Yi Hui |
| Keywords: | 法人說明會
內容分析法
股價波動性
新聞
Conference call
Content Analysis
Stock volatility
News |
| Date: | 2015 |
| Issue Date: | 2015-07-27 11:21:01 (UTC+8) |
| Abstract: | 本研究主要探討公司召開法人說明會(Conference Calls)時，經由媒體報導後，其新聞內容與股價波動性(Stock Price Volatility)之關聯性探討。近年來，法人說明會已逐漸成為公司傳達資訊的重要管道，藉由法人說明會企業可以完整說明公司資訊，投資人、分析師等也可直接與管理階層互動；文獻指出公司召開法人說明會可以減少管理階層與投資人之資訊不對稱，進而影響投資人於股票市場之交易之決策。
本研究以國內上市櫃公司有召開法人說明會為研究對象，樣本期間為2010至2014年每年的三月份。本研究參考過去文獻及書籍，建立判讀公司法人說明會新聞之分數規則(Rules of Scoring)，衡量法人說明會新聞之內容，並以客觀量化之方式計算新聞內正向字詞與負向字詞。本研究假設法人說明會新聞之分數(SCORE)越正向，股價波動性越小；法人說明會新聞報導帶給投資人之情緒(TONE)越正向，股價波動性越小；法人說明會新聞數量(QUANTITY)越多，股價波動性越大，並以迴歸分析檢測假說。
研究結果顯示，法人說明會之新聞內容分數(SCORE)和股價波動性呈現顯著負相關，投資人之情緒(TONE)與股價波動性具負向關係，法人說明會新聞之數量(QUANTITY)與股價波動性具有顯著正相關。研究結果顯示公司召開法人說明會之媒體報導的新聞內容與股價波動性之關聯性。
This study focuses on the relationship between news content of conference calls and stock price volatility for TWSE corporations and GTSM corporations. Recently, conference calls have been a useful tool for companies to transmit information to the public, and management can communicate with analysts and investors face to face so as to reduce information asymmetry. Past literatures have proved that companies held conference calls can reduce information asymmetry, and have an impact on stock market.
Our sample contains companies including listed in a Taiwan Stock Exchange companies and listed in Over-the-Counter companies that holding their conference calls on March during five-year period 2010-2014. Referring to past literature, this study builds rules of scoring to read the news of conference calls and use dictionary to objectively count the positive words and negative words in the news. This study’s hypothesis are that (1) the less of the SCORE and TONE the more stock price volatility will produce (2) the more QUANTITY of news, the more stock price volatility will produce. We use ordinary least squares regression to test hypothesis.
The empirical results show that there is a significantly negative relation between scores (SCORE) of news content and stock price volatility and there is a negative relation between negative tone (TONE) of news and stock price volatility. In addition，there is a significantly positive relation between quantity (QUANTITY) of news and stock price volatility. |
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| Description: | 碩士
國立政治大學
會計研究所
102353043 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1023530432 |
| Data Type: | thesis |
| Appears in Collections: | [會計學系] 學位論文
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