政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76739

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113371/144356 (79%)
Visitors : 51192512 Online Users : 921

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of MIS > Proceedings > Item 140.119/76739

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76739

Title:	A hybrid mining approach for optimizing returns n policies in e retailing
Authors:	Yu, Chien-Chih;Wang, Cheng Su 余千智;王貞淑
Contributors:	資管系
Keywords:	Marketing strategy;Multidimensional data;Returns policy;Returns transactions;Customer satisfaction;Marketing;Mathematical models;Optimization;Product development;Profitability;Data mining
Date:	2006
Issue Date:	2015-07-21 15:05:46 (UTC+8)
Abstract:	This paper aims at proposing a hybrid mining approach for e-retailers to analyze returns patterns from both the customer and product perspectives, classify customers and products by returns ratios, and then adopt proper returns policies and marketing strategies to the identified classes for reducing returns transactions and sustaining profits. A multidimensional data framework and a process model for the hybrid mining approach are presented with a simulated example for validation.
Relation:	Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006, Volume 2006, 論文編號 CIEF-113
Data Type:	conference
DOI link:	http://dx.doi.org/10.2991/jcis.2006.43
DOI:	10.2991/jcis.2006.43
Appears in Collections:	[Department of MIS] Proceedings

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	910	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...