政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76657

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 51049346 Online Users : 930

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 > Item 140.119/76657

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76657

Title:	網路時代企業參與公益活動的分析與反思：以微軟MSN 公益捐助計畫為例
Authors:	張春炎;楊昊;李柏諭;戚栩僊 Chan, Chun-Yen;Yang, Alan Hao;Lee, Po-Yu;Chi, Hsu-Hsien
Contributors:	國關中心;東亞研究所
Keywords:	公共性;企業社會責任;企業參與公益活動;善因行銷;網路;publicness;corporate social responsibility;corporate philanthropy;cause-related marketing;Internet
Date:	2015-06
Issue Date:	2015-07-20 14:41:04 (UTC+8)
Abstract:	隨著企業運用豐沛資源投入網路公益活動，青年究竟如何思考、抉擇，並藉此過程實現公共性？本文擬以微軟MSN即時的公益捐助計劃（「□」計劃），作為研究個案，透過情況分析、行動分析與批判反思等三階段論述，對應探索此一個案的現象、意義與公共性。最後，本研究據此提出「雙重反思路徑」，希望能有助於探索青年參與企業倡議的網路公益活動時所需關注的理性反思能力。 The rise of corporate philanthropy has substantially contributed to society, particularly youths. Specifically, corporations provide abundant resources through corporate philanthropy to facilitate formulating the basic circuit of the public. In the Internet era, these new channels are not only convenient but also problematic to youths for pursuing publicness. The purpose of this research is twofold. First, empirical data from an earlier survey and in-depth interviews are analyzed. Second, youth response to a philanthropic initiative by Microsoft, namely, the ＂□＂ initiative, is analyzed. This study recommends a dual process of reflectivity as a conclusive reflection, and critiques for the youth participants are provided.
Relation:	中華傳播學刊,27,167-201
Data Type:	article
DOI 連結:	http://dx.doi.org/10.6195/cjcr.2015.27.06
DOI:	10.6195/cjcr.2015.27.06
Appears in Collections:	[新聞學系] 期刊論文

Files in This Item:

File	Description	Size	Format
167-201.pdf		2313Kb	Adobe PDF2	681	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...