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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76206


    Title: 永續經營企業之研究
    Sustainability in Business: Worldwide and in Taiwan
    Authors: 康諾亞
    Kercher, Noah
    Contributors: 吳文傑
    Wu, Jack
    康諾亞
    Kercher, Noah
    Keywords: 永續
    企業永續經營
    Sustainability
    Sustainability in Business
    Date: 2014
    Issue Date: 2015-07-01 14:50:21 (UTC+8)
    Abstract: 永續經營企業之研究
    The purpose for this case study was to educate the writer and readers about sustainability in business with an analysis of sustainability as it relates to some business topics like marketing, economics, accounting and entrepreneurship. The aim for the paper is to provide examples of SME’s and major corporations use of sustainability to increase value for stakeholders and society. The process involves looking at companies in Taiwan and around the world through lenses of sustainability reports, company websites and interviews. The paper also includes a local perspective of sustainability by looking at Taiwan’s AUO Optronics and the BCSD in Taiwan. (Business Council for Sustainable Development). The outcome: improved understanding of basic actions companies take to address sustainability to improve business success.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933041
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1029330411
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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