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    题名: 輸入二手汽車至非洲之商業企劃書
    Business plan: Used cars exportation to Africa
    作者: 戴瑞飛
    Raphaël Delattre
    贡献者: 吳文傑
    Jack Wu
    戴瑞飛
    Raphaël Delattre
    关键词: 二手車
    客車
    商業用車
    Used cars
    Passenger cars
    Commercial cars
    日期: 2014
    上传时间: 2015-07-01 14:50:11 (UTC+8)
    摘要: 此商業企劃書是為了探討從歐洲出口二手車到非洲的可行性。
    The purpose of this business plan is to determine the feasibility of a used cars business exportation from Europe to Africa for Roufai who is a friend of my half-brother Florent.
    In many countries, the economic development is linked to the rise of the automotive industry, which has already started in Nigeria and still be pursued under the Nigerian Industrial Revolution Plan. This plan aims at increasing the implication of the manufacturing industry into the Nigerian Gross Domestic Product. However, the increase in the automotive market is mostly due to cars importations (around 100,000 new and 300,000 used from the public figures, and according the official Nigerian state, it is 50,000 new and 200,000 used). And the current production is around 100,000 units of mainly buses and trucks. Therefore there is room to fill in by providing used cars in good condition at a competitive price. The aim would be to answer the growing demand of the Nigerian market first, and then expand the operation to Nigeria’s neighbours like Cameroon. The company would be in charge of the following operations: collecting used cars, checkout and eventual repairs, exporting vehicles to Africa and importing them in the giant parking of Cotonou (and eventually Lomé) before selling the vehicles to intermediary agent for the traditional channel, and exporting the cars until the final customer for the online channel.
    We strongly believe we can achieve our objectives by providing the whole supply chain with very few intermediaries for the online channel and offering a global solution integrating all the services to bring the cars to the giant parking resellers, with competitive prices, good vehicles quality due to excellent supply and reliable repairs, and with a great understanding and responsiveness to the demand using the web. The aim is to gain 0.3% of the Nigerian market share by 2020 and to grow thanks to both investors and banks to reach a net income of 3%.
    TABLE OF CONTENT

    Abstract ii
    Outline iii
    Table of figures iv
    Table of tables v

    1. General company description: 1
    1.1. Management, ownership and legal representation 1
    1.2. Location and structure 2

    2. Introduction 3
    2.1. Description of the business 3
    2.2. Past trends 3
    2.3. Current background of target countries 4

    3. Demand (market analysis) 9
    3.1. Nigeria 9
    3.2. Other countries 16
    3.3. Deeper analysis of Nigeria 19

    4. Merchandise and logistics 24
    4.1. Suppliers and merchandise 24
    4.2. Logistics 27
    4.3. Structure in Africa 28




    5. Marketing strategy 30
    5.1. Strategy 30
    5.2. SWOT Analysis 35
    5.3. Competition 39

    6. Business development 42
    6.1. Market Plan 42
    6.2. Business expansion 43

    7. Finance and risks 45
    7.1. Finance : break-even point 47
    7.2. Finance: Projected Profit and Loss 47
    7.3. Finance: Projected Cash Flow 49
    7.4. Finance: Projected Balance Sheet 52
    7.5. Risks 53

    8. Appendix 57

    9. Reference 60
    參考文獻: 1. Joost Beuving, 2004, Cotonou`s Klondike: African traders and second-hand car markets in Bénin. The Journal of Modern African Studies, 42, pp 511-537
    2. Federal Republic of Nigeria Official Gazette, 29 January 2014, National Automotive Council measures to transform the Nigeria automotive industry and attract investment into the sector, N°21, Vol. 101, Lagos http://www.nac.org.ng/OFFICIAL_NAIDP_GAZZETTE.pdf
    3. National Automotive Council Nigeria, 2015, The genesis of the automotive industry in Nigeria http://www.nac.org.ng/industries_genesis.php
    4. Martin Rosenfeld, 25 June 2009, Le commerce d’exportation de voitures d’occasion entre Bruxelles et Cotonou, Cahiers de l’Urmis, http://urmis.revues.org/838
    5. Importation et transit de véhicules d’occasion au Bénin, November 2008, Institut National de la Statistique et de l’Analyse économique, Ministère de la Prospective du Développement et de l’Évaluation de l’Action Publique, République du Bénin, Cotonou
    6. Thimothée Dabire, Fousséni Kone, Issa Ouattara, Idrissa Kabore, January 2015, Étude de marché des véhicules d’occasion au Burkina Faso, Chambre de Commerce et d’industrie du Burkina Faso
    7. Neil King, 22 July 2014, National Automotive Industry Development Plan (NAIDP) drives car sales to record levels in Nigeria, Euromonitor International blog, http://blog.euromonitor.com/2014/07/national-automotive-industry-development-plan-naidp-drives-car-sales-to-record-levels-in-nigeria.html
    8. Oxford Business Group, 7 October 2013, Nigeria’s expanding auto market, http://www.oxfordbusinessgroup.com/news/nigeria%E2%80%99s-expanding-auto-market
    9. David Furlonger, 27 October 2014, Nigeria joins race to expand motor industry, BDlive, http://www.bdlive.co.za/africa/africanbusiness/2014/10/27/nigeria-joins-race-to-expand-motor-industry
    10. Basorun, J. O* and Rotowa, O. O, 2012, Regional Assessment of Public Transport Operations in Nigerian Cities: The Case of Lagos Island, International Journal of Developing Societies, Vol. 1, No. 2, 2012, 82-87, Akure Ondo State, Nigeria
    11. Adetunji Musilimu Adeyinka, March 2013 Assessment of the Quality of Urban Transport Services in Nigeria, Academic Journal of Interdisciplinary Studies, Vol.2 N°1, MCSER-CEMAS-Sapienza University of Rome
    12. Olorunfemi Samuel Oluwaseyi, Olowosegun Adebola, Koffi Ayadu Edwin, Okoko Eno and Mobolaji Stephen, 2014, Examination of On-Street Parking and Traffic Congestion Problems in Lokoja, Vol.6 N°4, Nigeria
    13. Igwe, C.N., Oyelola, O.T., Ajiboshin I.O., Raheem S, 2013, A Review: Nigeria’s Transportation System and the Place of Entrepreneurs, Journal of Sustainable Development Studies, Vol.3 N°2, 168-180, Lagos
    14. Nnamdi Mbawike, 16 November 2007, 7 million vehicles operate on Nigerian roads – FRSC, Nigerian Muse, http://www.nigerianmuse.com/20071116004932zg/nm-projects/7-million-vehicles-operate-on-nigerian-roads-frsc/
    15. Keith Griffin, 2015, Most common repairs in used cars for 2015, http://usedcars.about.com/od/avoidingproblems/fl/Most-Common-Repairs-in-Used-Cars-for-2015.htm
    16. Valérie Leseigneur & Joy Lion (Agence VLC), 20 February 2014, MarcheVO, Press release from AutoScout24
    17. OCDE/FIT, 2014, Usage de la voiture particulière : Les tendances à long terme, Table Ronde 152, Éditions OCDE/FIT
    18. J. Joost Beuving, 21 February 2006, Nigerien second-hand car traders in Cotonou : a sociocultural analysis of economic decision-making, Oxford University Press on behalf of Royal African Society
    19. Matt Gasnier, 26 March 2015, Full Year 2014: Total sales data now available for 144 countries, Best selling cars blog, http://bestsellingcarsblog.com/2015/03/world-full-year-2014-total-sales-data-now-available-for-144-countries/
    20. Devon Maylie, 17 July 2014, Ford to launch 25 new cars in Middle East, Africa, MaretWatch, http://www.marketwatch.com/story/ford-to-launch-25-new-cars-in-middle-east-africa-2014-07-17
    21. Antoine Labey, Aurélie Fontaine, 7 June 2011, Voitures d’occasion: la limitation de l’âge en question, Jeune Afrique, Dakar, http://economie.jeuneafrique.com/dossiers-2/297-automobile/8360-voitures-doccasion-la-limitation-de-lage-en-question.html
    22. International Monetary Fund, 4 March 2015, IMF Executive Board concludes 2014 article IV consultation in Nigeria, Press release N°15/91, http://www.imf.org/external/np/sec/pr/2015/pr1591.htm
    23. World Bank, January 2015, Global economic prospects, Chapter 5, http://www.worldbank.org/content/dam/Worldbank/GEP/GEP2015a/pdfs/GEP2015a_chapter4_report_oil.pdf
    24. Jonah Nwokpoku, 14 November 2014, Carmudi Nigeria targets 10 million users as listings hit 40,000, Vanguard, http://www.vanguardngr.com/2014/11/carmudi-nigeria-targets-10-million-users-listings-hit-40000/
    25. Christophe Le Bec, 8 October 2012, Automobile, les rouages bien huilés de l’occasion, Jeune Afrique
    26. Antoine Labey, 14 October 2010, Un marché des occasions rentable, Jeune Afrique, http://www.jeuneafrique.com/Articles/Dossier/ARTJAJA2595p084.xml0/kenya-commerce-togo-bruxellesun-marche-des-occasions-rentable.html
    27. Sercice-Public.fr, 9 February 2015, TVA à l’export et procédures de dédouanement, http://vosdroits.service-public.fr/professionnels-entreprises/F31118.xhtml
    28. Autoscout24 interview, 8 April 2014, Exportation de véhicules utilitaires en Afrique de l’ouest, http://trucksblog.autoscout24.fr/2014/04/08/exportation-de-vehicules-utilitaires-en-afrique-de-louest/
    29. 24haubenin.info, 13 August 2013, Le port de Cotonou au cœur d’un réseau international de blanchiment d’argent, http://www.24haubenin.info/?Le-Port-de-Cotonou-au-coeur-d-un
    30. World Bank Group, 2015, Global Economic Prospects, January 2015: Having fiscal space and using it, Washington DC, http://www.worldbank.org/content/dam/Worldbank/GEP/GEP2015a/pdfs/GEP15a_web_full.pdf
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933063
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103933063
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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