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    題名: Golden Tutor社會企業線上學習之商業企劃書
    Business Plan for Social Enterprise: Golden Tutor an Online Learning Community
    作者: 柯禮安
    Castillo, Leanne S.
    貢獻者: 蘇威傑
    Weichieh Su
    柯禮安
    Leanne S. Castillo
    關鍵詞: 線上平台
    學習社群
    教學服務
    世代交流計畫
    社會企業
    Online Platform
    Learning Community
    Tutoring Service
    Inter-generational Programs
    Social Enterprise
    日期: 2014
    上傳時間: 2015-07-01 14:49:27 (UTC+8)
    摘要: 建立線上教學服務平台，使年長者學習，打破世代藩籬。
    According to the United Nations, one in every ten persons is over the age of sixty and about two thirds of the world’s older populations live in developing countries. These same persons are our grandfathers and grandmothers. Unfortunately, the concept of ageing is often associated with a negative connotation of decline. This initiated our interest to create an online community that engages people of all ages in order to change these warped perceptions. This idea later evolved into Golden Tutor, an online learning community that helps in the development of its registered students and pre-approved tutors in their academic, professional and personal growth.
    Our aim of “Building a better society for all ages” along with our online learning platform seeks to instill a lifelong love for academic performance, to trigger more discussions on ageism and to spark a curiosity for inter-generational programs as its remedy. Golden Tutor is a socially minded venture that expects both financial and social gains for the benefit of the local communities in which it operates. Funds will first be reinvested and then later used to establish programs that foster offline social interaction. Our overall purpose is to engage older adults with youths in order to lessen the gap between generations; a new transformation fostered by community based solutions.
    1. Introduction 8
    1.1. Problem 8
    1.2. Solution 9
    1.3. Objectives 10
    1.4. Social Impact 11
    2. Literature Review 14
    2.1. Entrepreneurship 14
    2.2. Social Entrepreneurship 14
    2.3. Inter-generational Programs 15
    2.4. Business Plan 15
    2.5. Business Model 17
    3. Business Plan 20
    3.1. Company Overview 20
    3.2. Focus 20
    3.3. Mission 21
    3.4. Vision 21
    3.5. Value Proposition 21
    3.6. Company Ownership 21
    3.7. Management Team 22
    3.8. Business Location and Facilities 22
    3.9. Market Analysis 23
    3.9.1. Market Size 23
    3.9.2. Demographics 24
    3.9.3. Tutor Population 25
    3.9.4. End Users 26
    3.9.5. Client Population 27
    3.9.6. Market Findings 27
    3.9.7. Competitive Analysis 29
    3.9.8. Competitive Advantage 30
    3.10. Product and Services 31
    3.10.1. Product Description 31
    3.10.2. Price 33
    3.11. Strategic Plan 34
    3.11.1. Promotion 34
    3.11.2. Partnerships 34
    3.12. Impact Assessment and Evaluation 35
    3.13. SWOT Analysis 36
    3.13.1. Strengths 36
    3.13.2. Weakness 37
    3.13.3. Opportunities 37
    3.13.4. Threats 37
    3.14. Financial Plan 39
    4. Conclusion 45
    Reference 46
    參考文獻: 1. Alvord, S. H., Brown, L. D., & Letts, C. W. (2004). Social entrepreneurship and social transformation: An exploratory study. The Journal of Applied Behavioral Science.
    2. Barrow, C., et al. (2001) The Business plan workbook, Kogan Page Publishers.
    3. Booth, A., Edwards, J.N., & Johnson, D.R. (1991) Social Integrations and Divorce.
    4. Churchill, N. (1992). Research issues in entrepreneurship. In D. Sexton, & J. Kasarda (Eds.). The State of the Art of Entrepreneurship, Boston MA.
    5. Drucker, P. (1985). Innovation and Entrepreneurship. New York, NY: Harper Perennial.
    6. Dees, J., Haas, M., & Haas, P. (1998). The meaning of social entrepreneurship, Kauffman Center for Entrepreneurial Leadership at the Ewing Marion Kauffman Foundation. Kansas City Missouri.
    7. Johnson, S. (2000). Literature review on social entrepreneurship. Canadian Centre for Social Entrepreneurship.
    8. Mckeever, M. (2001). How to write a business plan. Nolo.
    9. Pillemer, K., Moen, P., Wethington, E., Glasglow, N. (2000). Social Integration in the Second Half of Life, John Hopkins University Press
    10. Osterwalder, A. (2004) The Business Model Ontology: A Proposition in a design science approach. PHD Thesis, Universite de Laussane – Ecole des Hautes Estudes Commerciales
    11. Retired Person (Incentives) Act-Chapter 62, Belize Legal Information Network.
    12. Rosow, I. (1967) Social Integration of the Aged. New York, Pantheon
    13. Second World Assembly on Ageing, (2002) United Nations, New York
    14. Smith, K., (2011). ICCA’s Changing the Way We Age Campaign, International Council on Active Ageing
    15. Stutely, R. (1999). The Definitive Business Plan. Great Britain.
    16. Social Service Agencies Act-Chapter 45, Belize Legal Information Network
    17. Zott, C. & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933054
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933054
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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