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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/76197
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| Title: | 拓展行銷通路
Promoting Market Access |
| Authors: | 毛天恩
Constante, Theo |
| Contributors: | 何小台
Ho, Chester
毛天恩
Constante, Theo |
| Keywords: | 拓展
行銷
通路
Promoting
Market
Access |
| Date: | 2014 |
| Issue Date: | 2015-07-01 14:48:13 (UTC+8) |
| Abstract: | 拓展行銷通路
This paper highlights the idea of a social enterprise creation that will tackle HIV/AIDS and poverty issues in the Kingdom of Swaziland. Using a bottom up approach, the enterprise goal is to provide labor opportunities through capacity building workshops that will teach poor people to create products that can be sold in niche markets. Additionally, through the sale of these products, the enterprise will be able to gain a percentage in order to fund projects against the fight of HIV/AIDS. Encourage the involvement of poor communities through, for example, decentralized planning systems that incorporate explicit poverty reduction goals, preventing or mitigating negative impacts on vulnerable groups. |
| Reference: | Kotler, Philip, Lane Keller, Kevin. Marketing Management. New Jersey: Pearson Education Inc. 2012.
Mariotti, Steve, Glackin, Caroline. Entrepreneurship: starting and operating a small business. New Jersey: Pearson Education Inc. 2013. 3rd Edition
Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. New Jersey: John Wiley & Sons Inc. 2010
Barry J. Babin, Eric G. Harris, Consumer Behavior, Lousiana, Cengage Learning 2015 – 2014
IFAD, PROMOTINGMARKET ACCESS for the Rural Poor in Order to Achieve the Millennium Development Goals Roundtable, Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council 2003
Oxfam International (2001). Rigged Rules and Double Standards: Trade Globalization and the Fight against Poverty. London: Oxfam.
Legrain, P. (2002). “Free Trade in Chains”. In The Economist, The World in 2003.
Lankes, H.P. (2002). “Market Access for Developing Countries”. In Finance and Development, Vol. 39, No. 3,
September.
SAQA Journal issue of Art Calendar magazine and the Fall 2006
Hitoshi Shoji , Richard Manning ,OECD Promoting Pro-Poor Growth.2006
World Bank (2005c), Where is the Wealth of Nations? Measuring Capital for the XXI Century,http://publications.worldbank.org/ecommerce/catalog/product?item_id=4980649.
WHO (World Health Organization) (2004), World Report on Road Traffic Injury Prevention, Geneva.
World Bank (2003), Infrastructure Action Plan, Washington, DC.
OECD (2001), “Recommendation on Untying Official Development Assistance to the Least DevelopedCountries”, Development Assistance Committee, Paris.
OECD (2005c), “Recommendation on Harmonisation”, Paris. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933047
103 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101933047 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
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| 304701.pdf | 1022Kb | Adobe PDF2 | 278 | View/Open |
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