政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76195

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76195

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/76195

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题名:	跨境電商環境下物流企業的業務發展策略-以中国邮政為例 The Business Development Strategy of Logistics Enterprises in Cross-border Ecommerce - Case Study of China Post
作者:	林書弘 Lin, Stanley
贡献者:	吳文傑 Wu, Jack 林書弘 Lin, Stanley
关键词:	跨境電子商務物流中國郵政商業發展策略 cross-border ecommerce logistics China Post business development strategy
日期:	2014
上传时间:	2015-07-01 14:47:57 (UTC+8)
摘要:	跨境電商環境下物流企業的業務發展策略-以中国邮政為例 After Chinese domestic ecommerce boom in the mid-2000s, cross-border ecommerce has become the hot topic and big trend in recent years. As one of the important part of ecommerce, logistics service providers also face some difficulties in changing from the domestic to cross-border e-commerce. The study starts from the business development trend and in view of postal express player to seek the effective strategies. For example, they should set up different strategies for different target customers and provide tailor-made products, establish the overseas warehouse for global network expansion, work with the government and participate in the pilot cities of cross-border ecommerce, design convenient and efficient customs clearance system, further improve the terminal network and customer service system, and finally create a better industrial atmosphere with the cross-border ecommerce practitioners and rejuvenate the postal express and logistics enterprises in business development. 1. Introduction 1 1.1 The research background and significance 1 1.2 Scholars’ research on the development strategy of logistics enterprises 6 1.3 Research content and method 8 2. The overview and problems of cross-border e-commerce development 9 2.1 Cross-border e-commerce and its development 9 2.2 The major problems of cross-border e-commerce businessdevelopment 18 3. Theoretical analysis of the development of electronic commerce 22 3.1 The SWOT analysis of cross-border e-commerce development 22 3.2 A PEST analysis of cross-border e-commerce logistics development 26 4. The experiences and enlightenmentfrom American express logistics enterprises 錯誤! 尚未定義書籤。 4.1 The experiences from postal express and logistics enterprises 30 4.2 The enlightment from foreign express logistics enterprises 32 5. The business development strategy of postal logistics enterprise 35 5.1 General thinking 35 5.2 Target market selection 35 5.3 The strategy of constructing the port of entry and platform 36 5.4 Product strategy 47 5.5 Global network strategy 49 5.6 Service optimization strategy 53 5.7 The strategy of personnel training and team setup 55 6. Conclusion and outlook 59 Reference 62
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The analysis of ecommerce to improve competitive advantage of business trade [D].Shandong University 2007. [16]XueFeng Li. International ecommerce operation mechanism and effect research [D]. Shenyang University of Technology, 2008. [17] Bao-zhe Liu. The research on building up international ecommerce value chain [D].Shenyang University of technology, 2008. [18] Ling You. The research on cross-border e-commerce tax collection and administration law problems [D].Southwest University of Finance and Economics, 2008. [19] Na Geng. The research on international e-commerce to small and medium-sized enterprises’ international competitiveness in Liaoning province [D].Shenyang University of technology, 2009. [20] Hai-Sheng Cao. E-commerce tax collection and administration system research [D]. Dong Hua University, 2012. [21] Maio Fu. The difficulties and strategies of China`s cross-border electronic banking [J]. Journal of Lingnan2004, 12:65-68. [22] Guo-jun Cai. 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[28]G.E. Hop-.M.C.M. Mourits-R.Slager,A.G.J.M. Oude L-an-sink-H.W. Prospects for cost reductions from relaxing additional cross-border measures related [J]. Preventive Veterinary Medicine-2012-04:57-58. [29] Juan Liu. Small cross-border trade after the rise of e-commerce and development to explore - financial crisis era of e-commerce and logistics service innovation [J]. Foreign economic and trade practice, 2012, 11:89-92. [30] Jianling Chen.Solution on consumers to cross-border e-commerce dispute [J]. Journal of Capital Normal University (social science edition), 2012, 11:154-156. [31] Society committee of Beijing. Focus on cross-border e-commerce development [J]. Journal of Beijing, 2012, 11:28 and 29. [32]Cong Wang, Qing Ma, and Yi Liu. Small cross-border e-commerce analysis [J]. Value engineering, 2012, 32:180-181. [33] Jia-min Liu. The export e-commerce customs supervision mode with business to consumer (B2C) e-commerce [34]Zhang Peng. International e-commerce development environment analysis [J]. Market weekly (logistics), 2007, 11:50-51. [35] Jian Zhe Yang.Research on the development strategy of international e-commerce in China [J]. Journal of world economic studies, 2008, 10:37-41 + 88. [36] Feng Wang. The main barrier to the development of international e-commerce and China`s response [J]. Foreign economic and trade practice, 2009:82-85. [37]Roger Frock. Changing How the World Does Business: Fedex`s Incredible Journey to Success - The Inside Story, 2008. [38] Vincent Ferng. The world`s largest logistics company, distribution expert, UPS [D]. Shanghai University of Finance and Economics Press, 2007.
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933023 103
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101933023
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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