English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113160/144130 (79%)
Visitors : 50760237      Online Users : 798
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/76120
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76120


    Title: An analysis of customer contribution in a bank
    Authors: Shang, Shari S. C.;Wu, Y.-L.
    尚孝純
    Contributors: 資管系
    Keywords: Despite the debate over whether customer satisfaction enhances business benefits, due to difficulties in data collection, little research has investigated the relationship between customer satisfaction and customer contribution. This study examined 373 valid bank customer samples of individual customer product/service satisfaction and their related contribution. Major findings are that the customer satisfaction, be it with the product or services, has no significant influence on customer contribution. Individual attributes, such as customer assets, however, are significantly related to customer contribution. This finding has implications for the general understanding that the higher the customer satisfaction, the greater the business benefits. Customer satisfaction has become a fundamental target of business practice. Banks that desire to increase and sustain customer contribution should pay specific attention to different customer assets and provide satisfying products and services to fulfill customer needs. © 2011 IEEE.
    Date: 2010
    Issue Date: 2015-06-29 17:50:11 (UTC+8)
    Relation: Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011, 2010, 論文編號 5945346, Pages 845-850, 2011 8th International Conference on Information Technology: New Generations, ITNG 2011; Las Vegas, NV; United States; 11 April 2011 到 13 April 2011; 類別編號E4367; 代碼 85923
    Data Type: conference
    DOI 連結: http://dx.doi.org/10.1109/ITNG.2011.147
    DOI: 10.1109/ITNG.2011.147
    Appears in Collections:[資訊管理學系] 會議論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback