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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/75865


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    題名: Does high supply chain integration enhance customer response speed?
    作者: Chiang, Ai-Hsuan;Chen, W.-H.;Wu, S.
    貢獻者: 資管系
    日期: 2015
    上傳時間: 2015-06-16 17:34:54 (UTC+8)
    摘要: The capability of customer response speed is commonly employed by firms that wish to strengthen their relationship with customers in order to maintain a high level of service in a hypercompetitive environment of rapidly changing technology. Improved customer response speed also helps manufacturers respond more rapidly to satisfy customer needs. However, does high level of supply chain integration with customers have positive impact on customer response speed? This study proposes a conceptual model to examine antecedents to better firm performance, with customer response speed as a mediator. The conceptual model was empirically tested using data collected from 809 manufacturing companies in the Greater China Region. The results show that the nature of the relationship between customer integration and customer response speed may vary substantially from one area to another. Also, customer response speed mediates between customer integration and firm performance in China and Taiwan.
    關聯: Service Industries Journal, 35(1-2), 24-43
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/02642069.2014.979406
    DOI: 10.1080/02642069.2014.979406
    顯示於類別:[資訊管理學系] 期刊論文

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