政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75834
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114503/145531 (79%)
造访人次 : 53430491      在线人数 : 946
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/75834


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/75834


    题名: Relationships between the quality of online shopping service and customer loyalty in women online shopping website
    作者: Won, K.-H.;Tsao, Sheng Hao
    贡献者: 資管系
    关键词: Regression analysis;Sales;Surveys;Websites;Design/methodology/approach;E-commerce websites;Financial industry;Healthcare industry;Information industry;Manufacturing industries;Market intelligence;Service industries;Electronic commerce
    日期: 2014-06
    上传时间: 2015-06-16 15:30:07 (UTC+8)
    摘要: Purpose: The Market Intelligence & Consulting Institute of Taiwan (MIC), a division of the Institute for Information Industry (III), estimated that Taiwan`s E-Commerce has the potential to reach NTD one trillion (approx. USD 33 billion) in 2015, especially in the women-based E-Commerce filed. The purpose of this research is to discover the relationships between the quality of online shopping service and brand loyalty. Design/methodology/approach: This study uses questionnaire simple sampling with online shopping user participants, 302 online and 40 paper surveys were collected, with 42 invalid and 300 valid surveys. Findings: Findings are as follows: 1. "quality of website service" is significantly differed by "age" in women-based E-Commerce, which "under 20" is greater than "over 51". 2. "quality of website service" is significantly differed by "degree of education" in women-based E-Commerce, which "college" is greater than "graduate school" and "high school". 3. "quality of website service" is significantly differed by "occupation" in women E-Commerce, which "IT industry" is greater than "manufacturing industry", "other", "student", "public servant", "health care industry", "service industry, "financial industry" and "freelancer". 4. "customer loyalty" is significantly differed by "gender" in women-based E-Commerce, which "female" is greater than "man". 5. "customer loyalty" is significantly differed by "degree of education" in women-based E-Commerce, which "college" is greater than "high school". 6. The equation of quality of website service from regression analysis is: customer loyalty = 0.319 efficiency + 0.178 reaction + 0.249 compensation + 0.154 connection. Moreover, the higher the efficiency, reaction, compensation and connection, the higher the customer loyalty will be. Practical implications: Research findings are expected to provide recommendations for improving E-Commerce website service for women and enhancing customer loyalty. Originality/value: This research will provide women-based shopping websites data regarding online service quality and customer loyalty, and further contribute an insight of customer utilization. © 2014 Taylor & Francis Group.
    關聯: E-Commerce, E-Business and E-Service - Proceedings of the International Conference on E-Commerce, E-Business and E-Service, EEE 2014, Volume 1, 2014, Pages 63-67, 2014 International Conference on E-Commerce, E-Business and E-Service, EEE 2014; Hong Kong; Hong Kong; 1 May 2014 到 2 May 2014; 代碼 107323
    数据类型: conference
    显示于类别:[資訊管理學系] 會議論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2779检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈