政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75831

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113160/144130 (79%)
Visitors : 50760026 Online Users : 643

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/75831

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75831

Title:	An empirical study of the gratifications of customer resonance on purchase intention
Authors:	Shang, Shari S. C.;Sie, Yi Jhen 尚孝純;謝依臻
Contributors:	資管系
Keywords:	Behavioral research;Information systems;Purchasing;Resonance;Sales;Customer behavior;Electronic word of mouths;Inter-personal communications;On-line communication;Purchase intention;Self presentations;Use and gratification;User-generated content;Social networking (online)
Date:	2014-09
Issue Date:	2015-06-16 15:29:54 (UTC+8)
Abstract:	In recent years, social networks have become incredibly popular. Online communities such as Facebook, YouTube, and Flicker offer freely available user-created content that has enabled individuals to express their ideas and communicate their opinions to many people. People can create, modify, discuss, and share on networks. These social networks have gradually become interpersonal communication platforms-away from traditional face-to-face and word-of-mouth interaction toward new forms of online communication referred to as electronic word-of-mouth such as user-generated content. Messages resonate when information is shared among individuals. We want to have a better understanding of the use and gratification that users obtain from social networks when topics resonate with them. The purpose of this study is to investigate what drives people to share or reply to content on social networks while customers` resonance arises and understand the impact of customer resonance on purchase intention in the social networks.
Relation:	20th Americas Conference on Information Systems, AMCIS 2014, 2014, 20th Americas Conference on Information Systems, AMCIS 2014; Savannah, GA; United States; 7 August 2014 到 9 August 2014; 代碼 106999
Data Type:	conference
Appears in Collections:	[資訊管理學系] 會議論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	806	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...