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Title:	Applying fuzzy AHP to understand the factors of cloud storage adoption
Authors:	Lin, Shiang-Lin;Wang, C.-S.;Yang, Heng-Li 楊亨利
Contributors:	資管系
Keywords:	Database systems;Cloud service providers;Cloud storage services;Cloud storages;Data security and privacy;Fuzzy AHP;Fuzzy analytic hierarchy process;Fuzzy theory;Analytic hierarchy process
Date:	2014-04
Issue Date:	2015-06-15 16:08:22 (UTC+8)
Abstract:	Cloud storage service (CSS) is one of the widely applications in cloud computing. However, most users tend to doubt the mechanism of the data security and privacy protection, which may reduce the expected benefits of CSS. Therefore, it`s an important issue to understand the factors that affect the intention of user to adopt CSS. This study summarize various risk reliever strategies that could be taken by general users when they face a newly emerged technological service. Therefore, it total 4 evaluation dimensions and 10 factors were finally chosen. Then, the Fuzzy Analytic Hierarchy Process method was used to analyze. From the results, it is found the user`s acquaintance with the cloud service provider, the positive online word-of-mouth about the CSS, and the CSS provider`s statement and warranty of data security and privacy protection are three key factors for the users when they consider whether or not to use this service. © 2014 Springer International Publishing Switzerland.
Relation:	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Volume 8398 LNAI, Issue PART 2, 2014, Pages 282-291, 6th Asian Conference on Intelligent Information and Database Systems, ACIIDS 2014; Bangkok; Thailand; 7 April 2014 到 9 April 2014; 代碼 105026
Data Type:	conference
DOI link:	http://dx.doi.org/10.1007/978-3-319-05458-2-30
DOI:	10.1007/978-3-319-05458-2-30
Appears in Collections:	[Department of MIS] Proceedings

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