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政大機構典藏 > 資訊學院 > 資訊科學系 > 會議論文 > Item 140.119/75792

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75792

Title:	Analysis of visual elements in logo design
Authors:	Liao, Wen-Hung;Chen, Po-Ming 廖文宏;陳柏銘
Contributors:	資科系
Keywords:	Computer vision;Aesthetic Measure;Image features;Large amounts;Logo design;Visual elements;Visual feature extraction;Design
Date:	2014-08
Issue Date:	2015-06-15 16:05:27 (UTC+8)
Abstract:	A logo is a mark composed of graph or a combination of text and graph. Typical visual elements in a logo design such as layout, shape, color, composition, and typeface. The graphical mark can exhibit interesting properties by mixing the elements in creative ways. Most previous researches regarding the role of visual elements in logo design are of qualitative nature. In this paper, we propose to incorporate visual feature extraction and analysis algorithms commonly utilized in computer vision to compute proper index and investigate key visual elements in logo design, including complexity, balance and repetition. After analyzing large amount of logos collected from the internet, we find out that most logos are of low complexity, high balance and exhibit minor degree of repetition. We hope that the results obtained in this research serve as a catalyst to motivate further efforts in applying computer vision methods to the area of aesthetics and design. © 2014 Springer International Publishing.
Relation:	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Volume 8698 LNCS, 2014, Pages 73-85, 12th International Symposium on Smart Graphics, SG 2014; Taipei; Taiwan; 27 August 2014 到 29 August 2014; 代碼 107235
Data Type:	conference
DOI 連結:	http://dx.doi.org/10.1007/978-3-319-11650-1_7
DOI:	10.1007/978-3-319-11650-1_7
Appears in Collections:	[資訊科學系] 會議論文

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