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    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/75679


    题名: Female media use behavior and agreement with publicly promoted agenda-specific health messages
    作者: Lyu, S.-Y.;Chen, R.-Y.;Tsai, L.-T.;Wang, Shih fan Steve;Lo, F.-E.;Chi, Y.-C.;Morisky, D.E.
    王石番
    贡献者: 新聞系
    关键词: Health information seeking;Media use;Self-efficacy;Women
    日期: 2014-12
    上传时间: 2015-06-11 13:36:20 (UTC+8)
    摘要: This study set out to explore the relationship between female media use behavior and agreement with agenda-specific publicly promoted health messages. A random digit dial telephone cross-sectional survey was conducted using a nationally representative sample of female residents aged 25 and over. Respondents’ agreement with health messages was measured by a six-item Health Information Scale (HIS). Data were analyzed using chi-square tests and multiple logistic regression. This survey achieved a response rate of 86% (n = 1074). In this study the longest duration of daily television news watching (OR = 2.32), high self-efficacy (OR = 1.56), and greater attention to medical and health news (OR = 5.41) were all correlates of greater agreement with the selected health messages. Surprisingly, Internet use was not significant in the final model. Many women that public health interventions need to be targeting are not receptive to health information that can be accessed through Internet searches. However, they may be more readily targeted by television campaigns. Agenda-specific public health campaigns aiming to empower women to serve as nodes of information transmission and achieve efficient trickle down through the family unit might do better to invest more heavily in television promotion.
    關聯: International Journal of Environmental Research and Public Health, 11(12), 12532-12543
    数据类型: article
    DOI link: http://dx.doi.org/10.3390/ijerph111212532
    DOI: 10.3390/ijerph111212532
    显示于类别:[Department of Journalism] Periodical Articles

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