政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75675

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50938199 Online Users : 963

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 社會科學學院 > 財政學系 > 期刊論文 > Item 140.119/75675

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75675

Title:	Media Bias When Advertisers Have Bargaining Power
Authors:	Guo, W.-C.;Lai, Fu-Chuan 賴孚權
Contributors:	財政系
Date:	2014-07
Issue Date:	2015-06-11 13:14:10 (UTC+8)
Abstract:	This article establishes a 2-sided media market in which readers have heterogeneous beliefs, media outlets choose their reporting biases, and advertisement prices are determined by bargaining between media outlets and advertisers. The authors have shown that the presence of advertisers strengthens the reporting bias. The bias is increasing in the advertisers` bargaining power and is generally stronger if the advertisers can advertise in multiple outlets. Finally, the authors present an extension of the model on the formation of joint operating agreements for advertising sales among competing newspapers and show that the media bias will be mitigated. © Taylor & Francis.
Relation:	Journal of Media Economics, 27(3), 120-136
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/08997764.2014.931861
DOI:	10.1080/08997764.2014.931861
Appears in Collections:	[財政學系] 期刊論文

Files in This Item:

File	Description	Size	Format
120-136.pdf		218Kb	Adobe PDF2	763	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...