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政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 > Item 140.119/75656

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75656

Title:	Digital frontiers of media creativity: An enactive approach
Authors:	Sun, Sewen 孫式文
Contributors:	新聞學系
Date:	2010-04
Issue Date:	2015-06-10 16:56:32 (UTC+8)
Abstract:	This study proposes an enactive approach to media creativity in the era of digital networks. The goal is to highlight and explain an enactive dimension of media creativity in the digital age. The proposed explanatory model integrates the notion of material anchors (Hutchins, 1995), conceptual metaphor theory (Lakoff & Johnson, 1980, 1999) and blending theory (Fauconnier & Turner, 1998, 2002) into an enactive framework of media creativity. I argue that media creativity in digital networks is deeply enmeshed in daily living contexts, and the creativity is not just a play of ideas but, to an important extent, anchored to, and made possible by, the material products we create. I use desktop interface, Microsoft coffee table and CNN`s magic wall as exemplars to illustrate and explain media creativity.
Relation:	Mass Communication Research, Issue 103, Pages 175-214
Data Type:	article
Appears in Collections:	[新聞學系] 期刊論文

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