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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/75526


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    题名: ConvenienceProbe: A phone-based system for retail trade-area analysis
    作者: You, C.-W.;Kao, H.-L.C.;Ho, B.-J.;Wang, Wei-Fehng;Bei, Lien-Ti
    別蓮蒂
    贡献者: 企管系
    关键词: Behavioral research;Retail stores;Sales;Telephone sets;Ubiquitous computing;Convenience stores;Data collection;Data collection system;Face-to-face interview;Local residents;Marketing research;phone sensing;Products and services;Telephone systems
    日期: 2014-01
    上传时间: 2015-06-02 17:10:55 (UTC+8)
    摘要: Systematically and quantitatively determining patterns in consumer flow is an important problem in marketing research. Identifying these patterns can facilitate an understanding of where and when consumers purchase products and services at physical retail shops. Collecting data on real consumers who shop at retail stores is one of the most challenging and expensive aspects of these studies. This article introduces ConvenienceProbe, a phone-based data collection system for retail trade-area analysis. The proposed method targets local residents shopping at neighborhood convenience stores. This study deploys and tests the system by collecting real customer flow data in neighborhood convenience stores. Results show that the consumer flow data collected from the ConvenienceProbe system is comparable to that from a traditional face-to-face interview method. © 2002-2012 IEEE.
    關聯: IEEE Pervasive Computing, 13(1), 論文編號 6407143, 64-71
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1109/MPRV.2013.24
    DOI: 10.1109/MPRV.2013.24
    显示于类别:[企業管理學系] 期刊論文

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