政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75420

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75420

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/75420

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题名:	創新生意模式 – 案例分析 LINE New Business Models of Innovation – Case study of LINE
作者:	李儒婷 Lee, Sabrina
贡献者:	何小台 Ho, Chester 李儒婷 Lee, Sabrina
关键词:	LINE 應用程式訊息 LINE app message
日期:	2014
上传时间:	2015-06-01 11:03:06 (UTC+8)
摘要:	創新生意模式 – 案例分析 LINE As more people around the world start using smartphones, instant-messaging apps are emerging not only as an alternative to conventional mobile text-messaging, but also as a social network that could replace some of the roles played by Facebook Twitter and others. One of the fastest-growing messaging apps in the world is LINE, developed and operated by Tokyo-based LINE Corp. Just over the past year, LINE has seen the number of its users surge nearly fourfold to more than 500 million. In this paper, we will discuss the reason why LINE become so popular, and how is it new business model work. The main reason LINE become so successful is that LINE grasp the essential needs of users and it also look deeply insight the market. Each function LINE had was not innovative at that time, just like games, photo-sharing, and a Facebook-like home page and timeline, however a lot of people would find it convenient if one app can let them experience many different things, then it combine all the function to become a successful LINE. It also created a new way to communicate for boring text message. It create its virtual stickers often featuring cute and quirky cartoon characters that people can send as messages which change users communicate behavior to use stickers instead of text. By these cute character it also create new business model. The company’s revenue comes from the sales of virtual stickers as well as virtual items sold in games. Also generate with game title, which design with LINE character. The app also makes money by charging businesses that use official Line accounts to distribute promotional messages. In the future, LINE`s ambition is to becoming a broader platform for social network and entertainment. The communication app category is crowded and competitive; therefore the company has to create its irreplaceable value to stand stable in this number one position. 1. Introduction 1 2. LINE Background Overview 3 2.1. LINE Background Introduction 3 2.2. Core Value of LINE 4 2.3. LINE Market Share Overview 5 2.4. LINE Product Overview 6 3. LINE Business Model 14 3.1. Official Account 16 3.2. Stickers 18 3.3. Game 25 3.4. Intellectual property 26 4. THE REASONS OF LINE SUCCESS 28 4.1. Grasp and create the essential needs of users 28 4.2. Look deeply Insight into the consumer 30 4.3. Create a unique brand personality 31 4.4. Willpower and fast 31 4.5. Global expand and localization 32 5. THE NEXT STEP OF LINE 34 5.1. Create a platform for users life 34 5.2. Create a new entertain platform 36 6. CONCLUSION 38 7. REFERENCE 40
參考文獻:	• How Messaging Apps Make Money http://blogs.wsj.com/digits/2014/03/03/how-messaging-apps-make-money/ • First earnings from messaging service Line show revenue of $58m in Q1 2013; $17m from stickers alone http://thenextweb.com/asia/2013/05/10/first-earnings-from-messaging-service-line-show-revenue-of-58m-in-q1-2013-17m-from-stickers-alone/ • Line (application) http://en.wikipedia.org/wiki/Line_%28application%29 • 10 Helpful LINE App Tips And Tricks http://www.hongkiat.com/blog/line-tips-tricks/ • LINE moves beyond messaging with games revenue success https://technology.ihs.com/434332/line-moves-beyond-messaging-with-games-revenue-success • Line makes more money than any other non-game app in the world https://www.techinasia.com/line-money-nongame-app-world/ • App Line Expands Outside of Japan http://www.soft4fun.net/mobile/ipad-iphone/%E4%B8%8D%E5%88%B0%E4%B8%80%E5%B9%B4%E7%9A%84%E6%99%82%E9%96%93%EF%BC%8C%E7%9C%8B-line-%E5%A6%82%E4%BD%95%E5%89%B5%E9%80%A0-1500-%E8%90%AC%E4%B8%8B%E8%BC%89%E7%9A%84%E5%A5%87%E8%B9%9F.htm#axzz38HM4w0HH • Asian messaging apps Line, Kakao and WeChat battle for global market http://e27.co/asian-messaging-apps-line-kakao-and-wechat-battle-for-the-global-market/ • LINE web site http://line.me/en/ • The surprising business model of OTT2 messaging apps http://www.visionmobile.com/blog/2014/04/the-surprising-business-model-of-ott2-messaging-apps/ • LINE Hosts “LINE Conference Tokyo 2014” to Present Business Ventures http://linecorp.com/en/pr/news/en/2014/845 • Popular LINE app suggests new formula for success https://www.facebook.com/notes/the-nikkei-asian-review/popular-line-app-suggests-new-formula-for-success/367474516671834 • Mobile chat app Line wants to take over the world, but faces a long road ahead. https://www.techinasia.com/mobile-chat-app-line-world-long-road/ • Line is a messaging app meets social network headed for the U.S. market – here’s what to expect http://www.digitaltrends.com/mobile/messaging-appline-and-its-us-efforts/#ixzz3KeIEWTOn • Line is a messaging app meets social network headed for the U.S. market – here’s what to expect http://www.digitaltrends.com/mobile/messaging-appline-and-its-us-efforts/#ixzz3KeITlXJ3 • Chat App Line’s Revenue Doubles Year-On-Year To Reach $192 Million In Q3 2014 http://techcrunch.com/2014/10/29/chat-app-lines-revenue-doubles-year-on-year-to-reach-192-million-in-q3-2014/ • How do free apps (WeChat, Line, WhatsApp) make money? http://www.crazyengineers.com/threads/how-do-free-apps-wechat-line-whatsapp-make-money.68970/ • With Nearly 200M Users, Messaging App LINE Is Gunning For The U.S. http://www.forbes.com/sites/parmyolson/2013/07/12/with-nearly-200m-users-messaging-app-line-is-gunning-for-the-u-s/ • Line: Free Calls and Messages Review http://tech.firstpost.com/reviews/line-free-calls-and-messages-review-101875.html • Line Starts Letting Users Make And Sell Their Own Stickers On Its Messaging Platform http://techcrunch.com/2014/04/17/line-creators-market/ • Messaging app Line updated with sticker shop, improved call quality and more http://www.windowscentral.com/messaging-app-line-updated-sticker-shop-improve-call-quality-and-more • Chat app Line rakes in $1.5m in just one month of users creating and selling their own stickers http://thenextweb.com/apps/2014/06/11/chat-app-line-rakes-in-1-5m-in-just-one-month-of-users-creating-and-selling-their-own-stickers/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933005 103
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0101933005
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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