| Reference: | 中文部份
石靈慧(2013)。名牌學：4D透視奢華名牌當代神話(上)。美國馬里蘭州北波托馬克：美商EHGBooks微出版公司。
洪慧芳(譯)(2011)。精品策略。新北市：繁星多媒體。(Kapferer,J.N., & Bastien,V.,2009)
英文部份
Alvarez, G., Kemanian, V., & Malnight, T. (2011). Keeping the strategic balance in the new luxury market. Retrieved from http://www.latitudeglobal.com/documents/ceye-sep04-malnight.pdf
Berry, C. J. (1994). The idea of luxury: A conceptual and historical investigation. Cambridge,UK: Cambridge University Press.
Choo, H. J., Moon, H., Kim, H., & Yoon, N. (2012). Luxury customer value. Journal of Fashion Marketing and Management, 16(1), 81-101. doi: 10.1108/13612021211203041
Dubois, B., & Paternault, C. (1995). Observations: Understanding the world of international luxury brands: The "dream formula". Journal of Advertising Research, 35(4), 69-76.
Fenigstein, A., Scheier, M. F., & Buss, A. H. (1975). Public and private self-consciousness: Assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522.
Hatch, M. J., & Schultz, M. (2010). Toward a theory of brand co-creation with implications for brand governance. Journal of Brand Management, 17(8), 590-604. doi: 10.1057/bm.2010.14
Kapferer, J.-N. (1997). Managing luxury brands. Journal of Brand Management, 4(4), 251-259.
Marshall, C., Rossman, G.B.(1995). Designing qualitative research. Thousand Oaks, CA: Sage.
McCracken, Grant.(1988). The long interview. Newbury Park, CA: Sage.
Normann, R., & Ramirez, R. (1993). From value chain to value constellation: designing interactive strategy. Harvard Business Review, 71(4), 65-77.
Nueno, J. L., & Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 41(6), 61-68. doi: http://dx.doi.org/10.1016/S0007-6813(98)90023-4
Phau, I., & Prendergast, G. (2000). Consuming luxury brands: The relevance of the `rarity principle`. Journal of Brand Management, 8(2), 122-138. doi: http://dx.doi.org/10.1057/palgrave.bm.2540013
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: Free Press.
Prahalad, & Ramaswamy. (2004a). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4-9.
Prahalad, C. K., & Ramaswamy, V. (2004b). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14. doi: 10.1002/dir.20015
Prahalad, C. K., & Ramaswamy, V. (2004c). The future of competition: Co-creating unique value with customers. Boston, MA: Harvard Business Press.
Prahalad, C. K., & Ramaswamy, V. (2013). The future of competition: Co-creating unique value with customers. Boston, MA: Harvard Business Press.
Ranjan, K., & Read, S. (2014). Value co-creation: concept and measurement. Journal of the Academy of Marketing Science, 1-26. doi: 10.1007/s11747-014-0397-2
Reynolds, T. J., & Gutman, J. (1988). Laddering theory, method, analysis, and interpretation. Journal of advertising research, 28(1), 11-31.
Schmitt, B. (1999). Experiential marketing. Journal of marketing management, 15(1-3), 53-67.
Schouten, John W. (1991). Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction. Journal of consumer research, 17(4), 412-425
Sekora, J. (1977). Luxury: the concept in western thought, Eden to Smollett. Baltimore: Johns Hopkins University Press.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. doi: http://dx.doi.org/10.1016/0148-2963(91)90050-8
Silverstein, M. J., & Fiske, N. (2003). Luxury for the masses. Harvard Business Review, 81(4), 48-57.
Silverstein, M., & Fiske, N. (2003). Trading up: The new American luxury. New York: Penguin Group.
Smith, J., & Colgate, M. (2007). Customer value creation: A practical framework. The Journal of Marketing Theory and Practice, 15(1), 7-23. doi: 10.2753/mtp1069-6679150101
Stabell, C. B., & Fjeldstad, Ø. D. (1998). Configuring value for competitive advantage: on chains, shops, and networks. Strategic Management Journal, 19(5), 413-437. doi: 10.1002/(SICI)1097-0266(199805)19:5<413::AID-SMJ946>3.0.CO;2-C
Truong, Y., McColl, R., & Kitchen, P. J. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5-6), 375-382. doi: 10.1057/bm.2009.1
Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203. doi: 10.1080/09652540802117124
Tynan, C., McKechnie, S., & Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, 63(11), 1156-1163. doi: 10.1016/j.jbusres.2009.10.012
Vigneron, F., & Johnson, L. W. (1999). A review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review, 1(1), 1-15.
Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology and Marketing, 26(7), 625-651. doi: 10.1002/mar.20292
Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153. doi: 10.1007/BF02894350
Yeoman, I., & McMahon-Beattie, U. (2006). Luxury markets and premium pricing. Journal of Revenue and Pricing Management, 4(4), 319-328.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. |
