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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/75221

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75221

Title:	Measuring the operating efficiency of internet channels using the two-stage DEA approach
Authors:	Tu, H.-J.;Yen, Wan-Chu 顏婉竹
Contributors:	企管系
Keywords:	Data Envelopment Analysis (DEA);Internet channels;performance evaluation;technology-organization-environment framework;tobit regression
Date:	2013
Issue Date:	2015-05-21 15:59:08 (UTC+8)
Abstract:	The emergence of the Internet has prompted many firms to explore it as a new form of distribution channels. However, few empirical studies have undertaken a comprehensive evaluation of Internet channels or provided direct evidence of their performance implications. This present research proposed a conceptual model based on the Technology-Organization- Environment framework and adopted a two-stage approach, combining Data Envelopment Analysis with Tobit regression, to investigate the operating efficiency and determinants of Internet channels. Empirical data were collected from the financial services sector in Taiwan. The results of the first stage demonstrated the existence of large inefficiencies. To help improve the performance of inefficient firms, this study provides guidelines on how to allocate resources and operate at the right size. The second-stage findings show that Internet channel power, firm size, Internet channel-demand growth, and market share are important determinants in explaining efficiency levels of Internet channels. In conclusion, this study offers valuable information for managers to guide marketing channels toward superior performance.
Relation:	Asia Pacific Management Review, 18(3), 257-274
Data Type:	article
DOI 連結:	http://dx.doi.org/10.6126/APMR.2013.18.3.02
DOI:	10.6126/APMR.2013.18.3.02
Appears in Collections:	[企業管理學系] 期刊論文

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