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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/75189


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    題名: Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention
    作者: Liao, Y.-W.;Wang, Y.-S.;Tang, Tzung-I;Tian, Y.-W.
    湯宗益
    貢獻者: 資管系
    關鍵詞: blog;complaint;continued intention;Landscape preferences;satisfaction;Blogs;Information technology;User interfaces;World Wide Web;Behavioral research
    日期: 2010
    上傳時間: 2015-05-20 16:23:30 (UTC+8)
    摘要: Blogs are a new type of media that have recently become popular users on the World Wide Web and have influence throughout society. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. As an exploratory effort, we adopted and extended Kaplan`s landscape preference model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on behavioral intention, including word-of-mouth, continued intention, and complaint. A field survey with 280 online customers of websites was conducted to validate the research model. Our findings demonstrated that the proposed model explained a large amount of the variance of behavioral intention. Key implications for theory and practice are discussed. This study contributes to a theoretical understanding of the factors as landscape preference that affect the usage intention of blogs. Practically this study results provide blog service providers useful strategic insights and service guideline to enhance user`s intention of blogs. © 2011 IEEE.
    關聯: Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011
    資料類型: conference
    DOI 連結: http://dx.doi.org/10.1109/ITNG.2011.145
    DOI: 10.1109/ITNG.2011.145
    顯示於類別:[資訊管理學系] 會議論文

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