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政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 > Item 140.119/74645

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74645

Title:	An exploratory study of the users` behavior on social network sites
Authors:	Horng, Shwu-Min 洪叔民
Contributors:	企管系
Keywords:	Exploratory studies;Google Analytics;Managerial implications;Social Networks;Statistical techniques;Web 2.0;Information technology;Social networking (online);Statistical methods;Web services
Date:	2012
Issue Date:	2015-04-17 10:48:24 (UTC+8)
Abstract:	This study makes use of Google Analytics data from four social network sites under web 2.0 setting to analyze their users` behavior. Several statistical techniques are used to analyze the data based on the measures across the four companies with seven cases. Some interesting findings indicate that certain patterns emerge according to the characteristics of the web services. Managerial implications are discussed along with suggestions for future research. © 2012 IEEE.
Relation:	Proceedings of the 9th International Conference on Information Technology, ITNG 2012
Data Type:	conference
DOI 連結:	http://dx.doi.org/10.1109/ITNG.2012.69
DOI:	10.1109/ITNG.2012.69
Appears in Collections:	[企業管理學系] 會議論文

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