政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/74306

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/74306

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政大機構典藏 > 傳播學院 > 國際傳播英語碩士學程 > 學位論文 > Item 140.119/74306

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/74306

題名:	影響俄國民眾購買有機食品的因素之研究 The Study of the Factors Influencing Organic Food Purchase in Russia
作者:	林娜 Korableva, Elena
貢獻者:	郭貞 Cheng, Kuo 林娜 Korableva, Elena
關鍵詞:	有機食品食品俄國 Organic food Food products Russia Consumer behaviour Survey Theory of planned behaviour
日期:	2014
上傳時間:	2015-04-01 10:12:55 (UTC+8)
摘要:	影響俄國民眾購買有機食品的因素之研究 The aim of this paper is to explore consumers’ attitudes and identify factors influencing willingness to pay within the context of Russian organic food market. The Theory of Planned Behavior informs the research framework and the hypotheses are tested via hierarchical multiple regression analysis. The survey was distributed online and a total sample of 231 questionnaires was used for this study. The findings indicate that health concerns, knowledge of organic food and trust in organic food claims are all important predictors of consumers’ attitudes, as well as willingness to pay a premium price for organic food, while environment-consciousness appears to be unimportant in contrast to findings from previous research. Additionally, subjective norms are also found to have a strong influence on willingness to pay premium price for organic products.
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描述:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 101461017 103
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G1014610171
資料類型:	thesis
顯示於類別:	[國際傳播英語碩士學程] 學位論文

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