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    Title: 影響俄國民眾購買有機食品的因素之研究
    The Study of the Factors Influencing Organic Food Purchase in Russia
    Authors: 林娜
    Korableva, Elena
    Contributors: 郭貞
    Cheng, Kuo
    林娜
    Korableva, Elena
    Keywords: 有機食品
    食品
    俄國
    Organic food
    Food products
    Russia
    Consumer behaviour
    Survey
    Theory of planned behaviour
    Date: 2014
    Issue Date: 2015-04-01 10:12:55 (UTC+8)
    Abstract: 影響俄國民眾購買有機食品的因素之研究
    The aim of this paper is to explore consumers’ attitudes and identify factors influencing willingness to pay within the context of Russian organic food market. The Theory of Planned Behavior informs the research framework and the hypotheses are tested via hierarchical multiple regression analysis. The survey was distributed online and a total sample of 231 questionnaires was used for this study. The findings indicate that health concerns, knowledge of organic food and trust in organic food claims are all important predictors of consumers’ attitudes, as well as willingness to pay a premium price for organic food, while environment-consciousness appears to be unimportant in contrast to findings from previous research. Additionally, subjective norms are also found to have a strong influence on willingness to pay premium price for organic products.
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    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    101461017
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1014610171
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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