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政大典藏 > College of Commerce > Graduate Institute of TIPM > Periodical Articles > Item 140.119/74203

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74203

Title:	Fuzzy MCDM for evaluating the e-commerce strategy
Authors:	Chiu, Yi-Chia;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung 邱奕嘉
Contributors:	科管智財所
Date:	2004
Issue Date:	2015-03-31 11:33:28 (UTC+8)
Abstract:	This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable.
Relation:	Journal of Computer Applications in Technology, 19(1), 12-22
Data Type:	article
DOI link:	http://dx.doi.org/10.1504/IJCAT.2004.003656
DOI:	10.1504/IJCAT.2004.003656
Appears in Collections:	[Graduate Institute of TIPM] Periodical Articles

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