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政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 期刊論文 > Item 140.119/74201

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74201

Title:	An evaluation model of new product launch strategy
Authors:	Chiu, Yi-Chia;Chen, Benson;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung 邱奕嘉
Contributors:	科管智財所
Keywords:	Launch strategy;Product strategy
Date:	2006
Issue Date:	2015-03-31 11:33:13 (UTC+8)
Abstract:	The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager`s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is proposed in this study. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan IC industry is demonstrated. The results show that the fast follower strategy is the most applicable.
Relation:	Technovation , 26(11), 1244-1252
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.technovation.2005.09.002
DOI:	10.1016/j.technovation.2005.09.002
Appears in Collections:	[科技管理與智慧財產研究所] 期刊論文

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