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政大機構典藏 > 傳播學院 > 廣播電視學系 > 期刊論文 > Item 140.119/74071

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74071

Title:	傳統廣播電台進入網際網路廣播的外溢效果與挑戰－以台灣廣播電台發展網際網路廣播為例
Other Titles:	Challenges and Effects of Internet Radio Stations--Taking Taiwan as an example
Authors:	黃葳威 Huang, Wei-Wei
Contributors:	廣電系
Date:	1999
Issue Date:	2015-03-25 16:43:31 (UTC+8)
Abstract:	The Internet have become the Top 5 in the communication medium market. The radio dealers in Taiwan constructed sites on the web continuously from 1995. The contents of which seven greater radio stations in Taiwan were paid visits to analysis and marshal in order to establish correlative propositions regarding the benefit and development of entering Internet, the advantages of using inherent information within the radio station, the effects of organization and production procedure of information, the acquirement of new technology and learning strategy of the conventional radio stations entering "web-to-radio", and the result of cross-boundary communication after entering "web-to-radio". Finally, we provide some opinions and suggest ions concerning the radio dealers` path to the development of Internet-a new medium market-in the future and the follow-up issue s worthy of being researched.
Relation:	廣播與電視, 13, pp.1-22
Data Type:	article
Appears in Collections:	[廣播電視學系] 期刊論文

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