政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/73672

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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/73672

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题名:	Next-generation agent-enabled comparison shopping
作者:	苑守慈 Yuan, Soe-Tsyr;Liu, A
贡献者:	資管系
关键词:	(Multi-) agent systems;Comparison shopping;Reinforcement learning;Neural networks;Buyer valuation models
日期:	2000-05
上传时间:	2015-03-05 14:03:12 (UTC+8)
摘要:	Agents are the catalysts for commerce on the Web today. For example, comparison-shopping agents mediate the interactions between buyers and sellers in order to yield more efficient markets. However, today`s shopping agents are price-dominated, unreflective of the nature of seller/buyer differentiation or the changing course of differentiation over time. This paper aims to tackle this dilemma and advances shopping agents into a stage where both kinds of differentiation are taken into account for enhanced understanding of the realities. We call them next-generation shopping agents. These agents can leverage the interactive power of the Web for more accurate understanding of buyer`s preferences. This paper then presents an architecture of the next-generation shopping agents. This architecture is composed of a Product/Merchant Information Collector, a Buyer Behavior Extractor, a User Profile Manager and an Online Learning Personalized-Ranking Module. We have implemented a system following the core of the architecture and collected preliminary evaluation results. The results show this system is quite promising in overcoming the reality challenges of comparison shopping.
關聯:	Expert Systems with Applications,18(4),283-297
数据类型:	article
DOI 連結:	http://dx.doi.org/10.1016/S0957-4174(00)00010-5
DOI:	10.1016/S0957-4174(00)00010-5
显示于类别:	[資訊管理學系] 期刊論文

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