English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51075761      Online Users : 960
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73266


    Title: 社群語言學習應用軟體的商業模式
    Business Plan For A Crowdsourced Language Assistance App
    Authors: 洪善群
    Ang, Sebastian
    Contributors: 吳文傑
    Wu, Jack
    洪善群
    Ang, Sebastian
    Keywords: 語言學習
    分享型經濟
    群眾外包
    手機應用軟體
    language assistance
    sharing economy
    crowdsourcing
    mobile app
    Date: 2014
    Issue Date: 2015-02-03 10:21:05 (UTC+8)
    Abstract: 社群語言學習應用軟體的商業模式
    The sharing economy is without a doubt the hottest Internet trend of the recent years. Services like UBER or airbnb allow people worldwide to share and monetize their unused resources like spare rooms or their cars.
    This IMBA thesis introduces a business plan for a language assistance app called Linqapp that takes advantage of both the sharing economy as well as the growing interconnectedness of people in our modern society.
    Instead of sharing tangible resources like spare rooms or cars, the app that is introduced in this thesis lets people share a resource that anybody possesses: their own language skills.
    Language learners can use the app to solve any kind of language related problem by posting a question that may contain pictures or audio clips. These questions are relayed to native speakers that instantly answer these questions using their mobile phones and therefore create value for the question asker.
    1. Introduction 1
    2. Business Description 3
    2.1. Company Summary 3
    2.2. General Business Description 3
    2.2.1. The Problem 3
    2.2.2. The Opportunity 4
    2.2.3. Linqapp’s Mission 4
    2.2.4. Basic Nature of Business Operation 4
    2.3. Business Models 5
    2.3.1. In-App-Purchases 5
    2.3.2. Targeted Advertising 6
    2.3.3. Language Services Platform 7
    3. Services 9
    3.1. Community-Based Instant Language Assistance 9
    3.1.1. Asking for Language Assistance 10
    3.1.2. Credit Point System 11
    3.1.3. Providing Language Assistance 12
    3.1.4. Social Community and Language Exchange Functions 13
    3.1.5. Incentivizing Community Participation by Gamification 16
    3.2. Value-Added Paid-For Language Services 19
    3.2.1. Document Translations 19
    3.2.2. On-The-Spot Interpreting 22
    3.2.3. Customer Benefits: What Will Make Users Offer and Purchase Language Services on Linqapp 23
    3.2.4. Addressing Potential Customer Concerns 25
    4. Market Strategies 28
    4.1. Market Analysis 28
    4.1.1. Primary Market: Language Learning Industry 28
    4.1.2. Secondary Market: Language Service Industry 29
    4.2. Competitor Analysis 30
    4.2.1. Flitto 30
    4.2.2. Waygo 31
    4.2.3. Gengo 31
    4.2.4. Google Translate 32
    4.3. Competitive Position 33
    4.4. Marketing Strategy 34
    4.4.1. Cooperations 34
    4.4.2. Social/Viral Marketing 35
    4.4.3. Direct Advertising 35
    5. Development & Operations Plan 37
    5.1. Developing a Mobile Based Language Assistance App 37
    5.1.1. Android Version 37
    5.1.2. iOS Version 38
    5.2. Building a Language Learning Community & Growing Userbase 38
    5.3. Developing a Platform for Paid Language Services 38
    5.3.1. Android & iOS Version 39
    5.3.2. Web Version 39
    5.4. Personnel Requirements 39
    5.5. Development Budget 40
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933033
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933033
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2320View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback