政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/73241
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113160/144130 (79%)
造訪人次 : 50761593      線上人數 : 763
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/73241


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/73241


    題名: 專業性社交媒體網站之探討
    Investigation of the professional social media
    作者: 陳毅
    Chen, Yi
    貢獻者: 蔡瑞煌
    陳毅
    Chen, Yi
    關鍵詞: 社交媒體網站
    虛擬社群
    服務設計
    滿意度
    social media sites
    virtual communities
    service design
    satisfaction
    日期: 2014
    上傳時間: 2015-02-03 10:18:48 (UTC+8)
    摘要: 在社交媒體(social media)網站如雨後春筍般出現的時代，作者以觀察「大型社交媒體的高滲透率，以及媒體由服務、迎合大多數人的喜好的型態，演進為提供更加貼近各專業領域的服務型態的現象」出發，選定籃球為本研究之專業領域，藉由開發專注於籃球領域的社交媒體網站---Basketball Addiction來了解使用者是否能如作者觀察媒體的演進般，社交媒體網站也會有更加貼近各專業領域的服務型態出現，而使用者在使用這樣的網站時能得到滿足，持續使用，甚至推薦給朋友。


    在經過本研究問卷調查後，利用統計分析軟體PLS(Partial Least Squares)進行模型的分析，Bootstrapping進行假說的顯著性檢定。結果顯示，專注於特定領域的社交媒體網站在未來是有存在的可能的，Fulfillment構面的調查結果也顯示Basketball Addiction的確能滿足使用者「社交」及「專業」的期待。
    In the era of social media sites have sprung up, the author observed, "large-scale high penetration of social media and the phenomenon of the media have made services to cater to most people`s favorite patterns evolved to provide more services closer to the various professional fields patterns. Select basketball as this research professional fields. Through the development of social media sites which focus on basketball professional fields --- Basketball Addiction to understand whether the social media sites can follow the evolution of media, such as like, there will be more social media sites provide professional services. In addition, author also wonder that whether users in the use of such sites can be satisfied, continuous use, and even recommend it to friends.
    After the survey, author uses PLS (Partial Least Squares) to analyze and verify the model’s reliability and validity, Bootstrapping to make significant analysis. The results show, social media sites which focus on specific fields can exist is possible. Also, the results of the latent variable --- Fulfillment show that Basketball Addiction indeed allows users to have to meet the expectations, "social" and "professional" in.
    參考文獻: 1. 王熙哲、丁耀民 (2008)．人際關係網路對虛擬社群使用意願的影響．中華民過資訊管理學報，5(1)，53-72。
    2. 李蔡彥、鄭宇君 (2011)．資訊科技與新媒體研究之發展．傳播研究與實踐，1(1)，75-81。
    3. 林振春 (1995)．凝聚社區意識，建構社區文化．社區發展季刊，69，25-39。
    4. 徐鈺瀅 (2007)．改良有界信心模型探討大眾媒體與小眾媒體對於意見動態的影響．新竹：國立交通大學。
    5. 徐嘉適 (2012)．使用Drupal7架站的12堂課．台北：基峰資訊股份有限公司。
    6. 張原誠 (2012)．虛擬社群意識與社群忠誠度對持續使用行為及推薦傾向影響之研究---以Facebook 為例．創新與管理，9(4)，85-111。
    7. 黃厚銘 (2001)．虛擬社區中的身份認同與信任．台北：國立台灣大學社會所博士論文。
    8. 廖鐿鈤 (2001)．虛擬社區凝聚力的初探．資訊社會研究，1，57-83。
    9. 翟本瑞 (2011)．從社區、虛擬社區到社會網絡網站：社會理論的變遷．資訊社會研究，21，1-31。
    10. 鄭宇涵、邵于玲 (2006)．蕃薯藤運動網線上服務品質分析．大專體育學刊，8(3)，39-50。
    11. Anderson, E. W., Fornell, C., Lehmann, D. R. (1994). Customer Satisfaction, Market Share and Profitability: Findings from Sweden. Journal of Marketing, 58(2), 53-66.
    12. Armstrong, A. G., Hagel, III, J. (1997). Net Gain: Expanding Markets Through Virtual Communities, McKinsey & Company.
    13. Berthon, P., Pitt, L., McCarthy, I., Kates, S. (2007). When customers get clever: Managerial approaches to dealing with creative consumers. Business Horizons, 50(1), 39-47.
    14. Bharati, P., Chaudhury, A. (2004). An Empirical Investigation of Decision-Making Satisfaction in Web-based Decision Support Systems. Decision Support Systems, 37(2), 187-197。
    15. Boyd, D., Ellison, N. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer Mediated Communication, 13(1), 210-230.
    16. Catholic Press Association. Using social media: Best practices. Retrieved November 5, 2010, http://www.catholicpress.org/?page=SocialMediaWebinar
    17. Chiu, C.M., Hsu M.H., Wang E. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
    18. Coleman J.S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, 95-120
    19. Fornell C., Larcker. (1981). Evaluating structural equation models with unobservable variables and measurement errors. Journal of Marketing Research, 18, 39–50.
    20. Goffman, E. (1959). The presentation of self in everyday life. New York: Doubleday Anchor Books.
    21. Hair, J.F., Anderson, R.E. (2010). Multivariate Data Analysis, Prentice Hall, Upper Saddle River, New Jersey, US.
    22. Hof R., S. Browder, P. Elstrom. (1997). Internet communities-forget surfers. A new class of netizen is settling right. Business Week, 5, 38–45.
    23. Kaplan, A., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
    24. Kietzmann J. H., Hermkens K., McCarthy I. P., Silvestre B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54(3), 241-251.
    25. Lee, J., Graefe, A. R., Burns, R. C. (2004). Service Quality, Satisfaction, and　Behavioral Intention among Forest Visitors. Journal of Travel & Tourism　Marketing, 17(1), 73-82.
    26. Loiacono, E.T. (2000). WebQual: a Web site quality instrument. (Unpublished doctoral thesis). University of Georgia, Athens, GA.
    27. Madway, G. (2010, September 14). Twitter remakes website, adds new features. Retrieved November 5, 2010, http://www.reuters.com/article/idUSN1411135520100915
    28. McKinney, V., Yoon, K., Zahedi, F.M. (2002). The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach. Information Systems Research, 13(3), 296-315.
    29. Nahapiet J., S. Ghoshal. (1998). Social capital, intellectual capital, and the organizational advantage. The Academy of Management Review, 23(2), 242–266.
    30. Oliver,R L. (1977). Effect of expectation and disconfirmation on post exposure product evaluation-An alternative interpretation. Journal of Applied Psychology, 49(4), 480-486.
    31. Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4),460-469.
    32. Parasuraman, A. Zeithaml, V.A, Malhotra, A. (2005). E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality. Journal of Service Research, 7 (3 (February)), 213–233.
    33. Parasuraman, A., Zeithaml, V. A., Berry, L. L. (1991). Refinement and　Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 420-450.
    34. Parasuraman, A., Zeithaml, V.A., Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
    35. Rheingold, H. (1993). The Virtual Community: Homesteading on the Electronic Frontier. Reading. MA: Addison-Wesley Publishing Co.
    36. Rust, R., Varki, S. (1996). Rising from the Ashes of Advertising. Journal of Business Research, 37(3), 173-181.
    37. Saeed, K.A., Hwang, Y., Yi, M.Y. (2003). Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach. Journal of End User Computing, 15(4), 1-26。
    38. Short, J., Williams, E., Christie, B. (1976). The social psychology of telecommunications. Hoboken, NJ: John Wiley & Sons, Ltd.
    39. Urbach, N., Ahlemann, F. (2010). Structural Equation Modeling in Information Systems Research Using Partial Least Squares. JITTA: Journal of Information Technology Theory and Application 11(2) , 5-39.
    40. Wang, Y, Q., Fesenmaier, D.R. (2002). Defining the Virtual Tourist Community: Implications for Tourism Marketing. Tourism Management, 23, 407-417.
    41. Wasko, M. M., Faraj S. (2005). Why should I shared? Examining Social Capital and Knowledge Contribution in Electronic Networks of practice. MIS Quarterly, 29(1), 35-37.
    42. Weber, T. (2010, October 3). Why companies watch your every Facebook, YouTube, Twitter move. Retrieved November 5, 2010, http://www.bbc.co.uk/news/business-11450923
    43. Wellman B., A. Quan-Haase, J. Witte, K.N. Hampton. (2001). Does the Internet increase, decrease, or supplement social capital? Social networks, participation, and community commitment. American Behavioral Scientist, 45(3), 437–456.
    44. Zeithaml, V.A., Parasuraman, A., Malhotra, A. (2000). E‐service quality: definition, dimensions and conceptual model. Marketing Science Institute Working Paper Series, Cambridge, MA.
    45. Zeithaml, V.A., Parasuraman, A., Malhotra, A. (2002). An empirical examination of the service quality‐value‐loyalty chain in an electronic channel. Working Paper, University of North Carolina, Chapel Hill, NC.
    描述: 碩士
    國立政治大學
    資訊管理研究所
    101356021
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1013560211
    資料類型: thesis
    顯示於類別:[資訊管理學系] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    021101.pdf1947KbAdobe PDF2346檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋