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    Title: 個案研究智財策略管理與企業經營
    The Case Study on Intellectual Property Strategic Management
    Authors: 高嘉霙
    Contributors: 馮震宇
    高嘉霙
    Keywords: 智慧財產
    策略管理
    Date: 2013
    Issue Date: 2015-01-05 11:23:18 (UTC+8)
    Abstract: 在現今知識經濟的時代之下,企業為求永續之發展,努力尋求差異化優勢維持於市場上的競爭優勢與利基。而由於資本市場的競爭環境轉變,企業之競爭實態,已由硬實力轉向為軟實力的崛起,而依照目前台灣業界的經營現況來看,企業多半因對智財的認知不夠因而忽略智財在經營上所扮演的角色,致使智財無法在經營管理上完全的施展其所應有的價值。
    而在此科技爆炸的時代,企業之經營勢必朝向以國際性視角觀之,近年來企業之全球化趨勢增劇,另外歐美各國也開始強化WTO加盟國之智財保護,有鑑於此,台灣企業為求競爭力的維持及延續,在智慧財產的保護勢必需要有更高度的重視,而本研究提供國外學者對於智財的理論性管理模式架構,幫助企業找到整合自身擁有的競爭力資源之方式,以及如何在組織管理上做明確的定位,以求企業利潤與企業價值的最佳化。本研究試圖以國外學者理論性的智財策略架構模式作基礎,運用至台灣企業的智財管理實證研究中,以期藉由本研究,企業能依此審視與自身公司相似之處所能採取的策略觀點,進而能對各企業審視自身優勢,並建立對自身企業最適宜的智財管理策略能有所幫助,進而提升與更多國際企業合作之能力。
    Reference: 中文書籍

    張瑞芬、張力元、吳俊逸、樊晉源,專利分析與智慧財產管理,台北:華泰文化,初版,2013年1月。
    趙晉枚、蔡坤財、周慧芳、謝銘洋、張凱娜,智慧財產權入門,台北:元照出版社,八版, 2011年9月。

    中文期刊

    李森堙,跨界休眠專利整合活用之可能模式與所涉法制議題研析,科技法律透析,23卷5期,頁23-43,2011年5月。
    林中鶴,邁向三位一體的智財經營,24卷4期,頁40-59,2012年4月。
    陳益智、陳宏志,運用TIPS建立全面智財管理制度,智慧財產權,頁5-23,2007年10月。
    陳榮福,從美國藥品競爭狀態觀察國藥品市場與專利狀態,智慧財產季刊,第六十期,頁35-52,2007年。
    馮震宇,引領風潮,設計專利醜小鴨變天鵝,能力雜誌,頁112-121,2013年5月。
    馮震宇,運用智財策略強化競爭力,EMBA世界經理文摘,第334期,頁116-121,2014年6月。
    黃如玉,用數字解讀國內企業的智財管理能量,科技法律透析,22卷12期,頁7-10, 2010年12月。
    黃如玉,淺介日本政府為促進企業智財運用的相關配套措施,科技法律透析,23卷5期,頁18-22,2011年5月。

    中文網站

    經濟部工業局智慧財產管理制度網站,https://www.tips.org.tw/default.asp,最後瀏覽日期:22014年7月1日。
    統計月報103年6月第581期,行政院主計總處,http://ebook.dgbas.gov.tw/ct.asp?xItem=36114&ctNode=5971&mp=103,最後瀏覽日期:2014年7月1日。
    我國財務會計準則公報第三十七號公報內容:http://www.ardf.org.tw/ardf.html,最後瀏覽日期:2014年7月1日。
    2014年IMD世界競爭力排名,國家發展委員會新聞稿,http://www.ndc.gov.tw/m1.aspx?sNo=0060092,2014年5月22日,最後瀏覽日期:2014年7月1日。
    Wii日本官方網站:http://www.nintendo.co.jp/wii/console/index.html,最後瀏覽日期:2014年7月1日。
    PlayStation ®3官方網站:http://www.jp.playstation.com/info/release/nr_20060922_ps3_hdmi.html,最後瀏覽日期:2014年7月1日。
    VGCHARTZ網站統計工具:http://www.vgchartz.com/,最後瀏覽日期:2014年7月1日。
    Wii所提供的官方授權軟體統計:http://www.nintendo.co.jp/wii/index.html#software,最後瀏覽日期:2014年7月1日。

    日文期刊

    一般財団法人知的財産研究所,企業再編における特許権等の取扱いに関する調査研究,知財研紀要,頁1-4,2009年。
    一般財団法人知的財産研究所,我が国の知財人材育成制度の現状に関する調査研究,知財研紀要,22卷,頁9-1 – 9-6,2013年。
    河野俊明,知的資産の評価とマネジメント,知的資産創造,4・5月号,頁62-77,2002。
    増田竹夫,イノベーションと特許,パテント,66卷7号,,頁127-137,2013年。
    梅本勝博,ナレッジマネジメント : 最近の理解と動向,情報の科学と技術,62卷7号,頁276-280,2012年7月。

    日文書籍

    日本特許庁,ビジネス活性化のための知的財産活用,日本:特許庁,初版,2004年。
    石田正泰,企業における知的財産活用論,日本:発明協会,初版,2009年。
    妹尾堅一郎,技術力で勝る日本が,なぜ事業で負けるのか,日本:ダイヤモンド社,初版,2009年7。
    経済産業調査会,戦略的な知的財産管理に向けて知的戦略事例集,日本:経済産業省特許庁,初版,2007年。
    日本特許庁,産業財産権制度125周年記念誌~産業財産権制度この15年の歩み~,日本:特許庁,初版,2010年。

    英文書籍

    J. CARLTON, APPLE: THE INSIDE STORY OF INTRIGUE, EGOMANIA, AND BUSINESS BLUNDERS, CROWN BUSINESS, (1997).
    SUZANNE S. HARRISON & PATRICK H. SULLIVAN, EDISON IN THE BOARDROOM, 2d ed.,WILEY. (2011).

    英文編輯著作

    BRYER, LANNING ET AL. eds., INTELLECTUAL PROPERTY ASSETS IN MERGERS AND ACQUISITIONS, WILEY. (2001).
    HERSTATT, CORNELIUS, ET AL. eds., MANAGEMENT OF TECHNOLOGY AND INNOVATION IN JAPAN (2006).
    UNIVERSITIES NATIONAL BUREAU eds., THE RATE AND DIRECTION OF INVENTIVE ACTIVITY: ECONOMIC AND SOCIAL FACTORS, UNIVERSITIES NATIONAL BUREAU (1962).

    英文期刊

    Anton, J., & D. Yao, The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting, 69 THE REVIEW OF ECONOMIC STUDIES, 513-531 (2002).
    Aulakh, P.S., M.S. Jiang, and Y. Pan, International Technology Licensing: Monopoly Rents, Transaction Costs and Exclusive Rights, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 587-605, (2010).
    Chesbrough, H., The Market for Innovation: Implications for Corporate Strategy, CALIFORNIA MANAGEMENT REVIEW, 45‐66, (2007).
    Chiao B., J. Lerner, & J. Tirole, The Rules of Standard‐Setting Organizations: An Empirical Analysis, THE RAND JOURNAL OF ECONOMICS, 905-930, (2007.)
    Fisher III, William W., Felix Oberholzer-Gee, Strategic Management of Intellectual Property, 157-183, 55 CALIFORNIA MANAGEMENT REVIEW, (2013).
    Gallini, N.T., Deterrence Through Market Sharing: A Strategic Incentive for Licensing, 74 AMERICAN ECONOMIC REVIEW, 931-941 (1984).
    Gallini, N.T., Patent Policy and Costly Imitation, RAND JOURNAL OF ECONOMICS, 52-63 (1992).
    Gans, J.S., D.H. Hsu, & S. Stern, The Impact of Uncertain Intellectual Property Rights on the Market for Ideas: Evidence from Patent Grant Delays, 54 MANAGEMENT SCIENCE, 982-997 (2007).
    Guy Proulx & Don Merino, Developing IP strategies for emerging companies in Taiwan, 62 INTELLECTUAL ASSET MANAGEMENT, 23-27, (2013).
    Haigh, David, Brand Stories Xbox 360 vs PS3 vs Wii –“ Game on”, 39-41, BRAND FINANCE, (2011).
    Kahin, Brian, Patent Reform for a Digital Economy, COMPUTER & COMMUNICATIONS INDUSTRY ASSOCIATION , 2-44 (2006).
    Schwab, Klaus & Xavier Sala-i-Martín & Børge Brende, 2013-2014 The Global Competitiveness Report, 1-549, WORLD ECONOMIC FORUM (2013).
    Scott,. Anthony D, Matt Erring & Lib Gibson, Mapping Your Innovation Strategy, HARVARD BUSINESS REVIEW, 2-11 (2006).
    Sharma, Anurag, Central Dilemmas of Managing Innovation in Large Firms, CALIFORNIA MANAGE REVIEW, 146-164 (1999).
    Sterne, Robert G., Rone Laurie, United States Integrating IP value assessment into early –stage M&A activity, BUILDING AND ENFORCING INTELLECTUAL PROPERTY VALUE, 123-126 (2007).
    Sullivan & Mayer, Updating IP reporting practices, 49 INTELLECTUAL ASSET MANAGEMENT, 54-59, (2011)
    Yoffie, D.B., & R. Kim, Apple Inc. in 2010, HARVARD BUSINESS SCHOOL case 710467, 1-25 (2011).
    Yoffie, D.B., R. Casadesus‐Masanell, & S. Mattu, Wintel (A): Cooperation or Conflict, HARVARD BUSINESS SCHOOL case 704419, 1-41 (2004).
    Zittrain, J., The Future of the Internet – And How to Stop It, YALE UNIVERSITY PRESS, 1-341 (2008).

    英文類文獻資料

    Cohen R, W.M.,.R. Nelson & J.P. Walsh, Protecting their Intellectual Assets: Appropriability Conditions and Why U.S. Manufacturing Firms Patent (or Not) 22, (NBER Working Paper, 2000), available at http://www.nber.org/papers/w7552.pdf.
    Leung, Tin Cheuk, Should the Music Industry Sue Its Own Customers? Impacts of Music Piracy and Policy 3, (Chinese University of Hong Kong Working Paper, 2009)., available at http://www.econ.cuhk.edu.hk/dept/seminar/09-10/1st-term/i-Podandpiracy.pdf.
    Philip H. Howard, Visualizing Consolidation in the Global Seed Industry: 1996–2008, 1 Sustainability 1279, 1266-1287 (2009); Data updated by author in 2013, available at https://www.msu.edu/~howardp/seedindustry.html., Last visited July 1, 2014.
    Sabbagh, Dan, Average Teenager`s iPod Has 800 Illegal Music Tracks, TIMES ONLINE: http://www.thetimes.co.uk/tto/technology/gadgets/article1860200.ece, June 16 2008, Last visited July 1, 2014.

    英文網站

    Agreement on Trade-Related Aspects of Intellectual Property Rights, http://www.wto.org/english/tratop_e/trips_e/t_agm0_e.htm, Last visited July 1, 2014.
    Dupont and Monsanto Reach Technology Licensing Agreements on Next-Generations Soybean Technologies, http://investors.dupont.com/default.aspx?SectionId=5cc5ecae-6c48-4521-a1ad-480e593e4835&LanguageId=1&PressReleaseId=23693826-b62b-4cb0-a60f-ec8b0c9fa4ab, March 26 2013, last visited July 1, 2014.
    Elon Musk, All Out Patent Are Belong To You, http://www.teslamotors.com/blog/all-our-patent-are-belong-you, Last visited July 1st, 2014.
    Jorge Contreras, The FRAND Wars: Who’s on First?, http://www.patentlyo.com/patent/2012/04/the‐frand‐wars‐whos‐on‐first.html., Last visited June 12, 2014.
    Merck Our History in 1995, http://www.merck.com/about/our-history/, Last visited July 2, 2014.
    Monsanto and BASF Announce Progress in Annual Collaboration Pipeline Update, http://www.basf.com/group/pressrelease/P-IR-14-1, January 1st 2014, last visited July 1, 2014.
    Monsanto Squeezes Out Seed Business Competition, AP Investigation Finds, http://www.huffingtonpost.com/2009/12/13/monsanto-squeezes-out-see_n_390354.html, December 13 2009, last visited July 1, 2014.
    Nathan Clevenger, Apple’s App Review Criteria, iPhone Life Magazine, http://www.iphonelife.com/issues/2011January‐February/ApplesAppReviewCriteria., last visited June 12 2014.
    Regulation (EU) No. 1257/2012 of the European Parliament and of the Council of 17 December 2012 implementing enhanced cooperation in the area of the creation of unitary patent protection, http://www.wipo.int/edocs/lexdocs/laws/en/eu/eu180en.pdf. , last visited July 1, 2014.




    美國法院判決

    A M Records, Inc. v. Napster Inc., 239 F. 3d 1004 (9th Cir. 2001).
    Am. Broad. Cos. v. Aereo, Inc, 874 F. Supp. 2d 373 (SDNY 2012).
    Am. Broad. Cos. v. Aereo, Inc., (U.S. June 25, 2014).
    Application of Mogen David Wine Corp., 51 C.C.P.A. 1260, 328 F.2d 925, 140 U.S.P.Q. (BNA) 575 (1964).
    Baxter Int’l, Inc. v. COBE Labs., Inc., 88 F.3d 1054 (Fed. Cir. 1996).
    Bernhardt, L.L.C. v. Collezione Europa USA, Inc., 386 F.3d (Fed. Cir. 2004).
    Cartoon Network LP v. CSC Holdings, Inc., 536 F.3d 121 (2nd Cir. 2008).
    Compco Corp. v. Day-Brite Lighting, Inc., 376 U.S. 234, 11 L. Ed. 2d 669, 84 S. Ct. 779 (1964).
    Dey, Inc. v. Sepracor, Inc., 847 F. Supp. 2d (S.D.N.Y. 2012).
    Dey, L.P. v. Sunovion Pharms., Inc., 715 F.3d 1351 (Fed. Cir. 2013).
    Ferrari S.P.A. Esercizio Fabriche Automobili e Corse v. Roberts, 944 F.2d 1235 (6th Cir. 1991).
    Fortnightly Corp. v. United Artists Television, Inc., 392 U. S. 390 (1968).
    Frisch`s Restaurants, Inc. v. Elby`s Big Boy, 670 F.2d 642 (6th Cir. 1982).
    Keene Corp. v. Paraflex Indus., Inc., 653 F.2d 822 (3d Cir. 1981).
    Netscape Commc’ns Corp. v. Konrad, 295 F.3d (Fed. Cir.2002).
    Sony Corp. of America v. Universal City Studios, 464 U.S. 417 (1984).
    Twentieth Century Fox Film Corp. v. Cablevision Sys. Corp., 478 F. Supp. 2d, (S.D.N.Y. 2007).
    West Point Mfg. Co. v. Detroit Stamping Co., 222 F.2d 581 (6th Cir. 1955).
    WNET, Thirteen v. AEREO, Inc., 712 F. 3d 676 (2013).
    Description: 碩士
    國立政治大學
    法律科際整合研究所
    100652009
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100652009
    Data Type: thesis
    Appears in Collections:[法律科際整合研究所] 學位論文

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