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    Title: 策略規劃效能提昇與落實之個案分析
    A Case Study on the Effectiveness and Implementation of Strategic Management System
    Authors: 賴麗玲
    Lai, Li Lin
    Contributors: 邱奕嘉
    Chiu, Yi Chia
    賴麗玲
    Lai, Li Lin
    Keywords: 策略規劃
    策略校準
    平衡計分卡
    人才
    Date: 2014
    Issue Date: 2015-01-05 11:20:13 (UTC+8)
    Abstract: 好的策略唯有持續且有效之執行,並經一定機制進行策略校準(alignment),以確保各項活動與策略連結,方能提昇組織之營運績效,為企業儲備人才,達成永續經營之重要關鍵。

    本研究採個案研究方法,以台灣某銀行為個案研究對象,了解個案公司在策略規劃之執行過程中,從策略之擬訂到平衡計分卡制度之導入,藉由關鍵績效指標(KPI)將策略轉化為可執行方案,探討其KPI指標與策略連結之強度、其策略規劃執行之效能、及在策略實現之過程中,是否能為企業培養人才等面向進行研究。

    本研究發現,KPI必須與策略緊密結合並能有效聚焦,且應能與組織現有之制度連結,以發揮其管理價值,同時將員工之目標、訓練與獎酬制度,與經營策略緊密結合,進而推動組織策略之實現,以提昇組織之整體綜合實力及建構企業永續發展之根基。
    Reference: 一、中文參考文獻
    中央銀行經濟研究處編,2014,中華民國金融統計月報,民國103年8月
    王震宇,2007,績效管理的當前與未來,會計研究月刊,第254期(1月)
    司徒達賢,1995,策略管理,遠流出版公司
    司徒達賢,2013,管理學的新世界,遠見天下文化出版股份有限公司
    吳思華,1996,策略九說,臉譜出版社
    周齊武、吳安妮及施能錠,2001,探索實施平衡計分卡可能遭遇之問題,會計研究月刊,第183期
    邱奕嘉,2011,如何人力不斷鏈,天下雜誌新聲代專欄(2011/473期)
    邱奕嘉,2011,三項校準、搞定目標設定,天下雜誌新聲代專欄(2011/478期)
    邱奕嘉,2012,有效管理、讓綜效看得見,天下雜誌新聲代專欄(2012/494期)
    邱奕嘉,2012,企業價值觀不只是公關,天下雜誌新聲代專欄(2012/498期)
    邱奕嘉,2012,發現企業的桃花源,天下雜誌新聲代專欄(2012/502期)
    邱奕嘉,2012,不要關起門來做策略,天下雜誌新聲代專欄(2012/506期)
    邱奕嘉,2013,策略管理精論,第1單元:策略的本質
    邱奕嘉,2014,「好」策略 x 「好策略」
    邱奕嘉,2013,策略與策略創新,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,產業結構分析與機會辨識,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,進入與阻絕,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,資源能耐與競爭優勢,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,策略創新的展開,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,營運範疇與競爭優勢,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,新興市場經營,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,企業成長與永續經營,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    邱奕嘉,2013,永續發展的基礎,政治大學商學院經營管理碩士學程策略管理課程之上課講義
    高子梅、何霖譯,2006、2013,策略校準-應用平衡計分卡創造組織最佳綜效,羅伯.柯普朗與大衛.諾頓(Robert S. Kaplan & David Norton)原著,臉譜文化出版社。
    陳正平等譯,2004,策略地圖-串聯組織策略從形成到徹底實施的動態管理工具,羅伯.柯普朗與大衛.諾頓(Robert S. Kaplan & David Norton)原著,臉譜文化出版社。
    陳振遠、周建新,金融環境變遷下之銀行經營策略,銀行月刊第28卷第1期
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    曾麗芬,2001,實施平衡計分卡之問題研究-以某銀行為例,國立政治大學會計學系碩士班碩士論文。
    二、英文參考文獻
    Aaker, D.A., 1985, Strategic Market Management, New York:John Wiley & Sons.
    Andrews, Kenneth R., 1971, The concept of corporate strategy , Homewood, Illinois.
    Babbie, E.,1989, The Practice of Social Research, 5th Edition, CA:Wadsworth
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    Issac, S., & Michael, W. B., 1983, Handbook in Research and Evaluation for Education and Behavioral Science 2nd ed., San Diego. CA:Edits Publishers.
    Kaplan, R. S. & Norton, D.P., 1992, “The balance scorecard : measures that drive performance.” Harvard Business Review.
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    --- 2004, “Measuring the Strategic Readiness of Intangible Assets.” Harvard Business Review, February..
    --- 2006, Alignment: Using the Balanced Scorecard to Create Corporate Synergies , Boston, Mass.: Harvard Business School Press.
    Olve N.G., Roy J. and Wetter M., 1999, Performance Drivers: A Practical Guide to Using the Balanced Scorecard (England,John Wiley & Sons)
    Porter, M. E., 1985, Competitive Advantage: Creating and Sustaining Superior Performance. NY, Free Press.
    Scapens, R.W.,1990, Researching Management Accounting Practice:The Role of Case Study Methods, British Accounting Review, V22,pp259-281.
    Treacy, M. and Wiersema, F., 1995, The Discipline of Market Leaders – Choose your Customers, Narrow Your Focus, Dominate Your Market, Addison-Wesley Publishing Company, 4th printing, March 1995
    Wimmer, R.D. and Dominick, J. R., 1994, Mass Media Research: An Introduction, California:Wadsworth
    Yin, R.K.,1987, Case Study Research: Design and Methods, London: Sag Publication



    三、 網站參考文獻
    中央銀行http://www.cbc.gov.tw
    行政院金融監督管理委員會http://www.fsc.gov.tw
    MBA智庫百科http
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    101932162
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101932162
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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