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    题名: Drivers and performance implications of international key account management capability
    作者: 簡睿哲
    Jean,Ruey-Jer Bryan;Sinkovics, Rudolf R.;Kim,Daekwan;Lew,Yong Kyu
    贡献者: 國貿系
    关键词: Cultural distance;Information technology;International exchange relationships;International key account management capabilities;Market scanning
    日期: 2015-08
    上传时间: 2014-12-18 10:19:42 (UTC+8)
    摘要: Key account management plays a pivotal role for managers and practitioners in the maintenance of successful customer–supplier relationships. Yet, little is known conceptually or empirically about how suppliers can move beyond market scanning and develop international key account management capabilities in international customer–supplier relationships. Drawing from the dynamic capability literature, we develop and test a model of antecedents and performance implications of suppliers’ international key account management capabilities. In addition, the moderating effects of cultural distance and supplier information technology advancement are examined. An analysis of 246 Taiwanese electronics suppliers reveals that market scanning and trust are recognized as critical to the development of suppliers’ international key account management capabilities. Moreover, these key account management capabilities can facilitate suppliers’ market performance. Importantly, cultural distance and suppliers’ IT advancement moderate the impact of market scanning on the development of key account management in international exchange relationships.
    關聯: International Business Review, 24(4), 543-555
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.ibusrev.2014.10.011
    DOI: 10.1016/j.ibusrev.2014.10.011
    显示于类别:[國際經營與貿易學系 ] 期刊論文

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