政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71999
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 51068403      在线人数 : 926
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/71999


    题名: 國立海洋生物博物館之兩段式觀眾調查研究
    作者: 黃慶源;高明瑞;朱斌妤;劉慶宗
    Huang, Ching-Yuan;Kao, Ming-Rea;Chu, Pin-Yu;Liu, Ching-Tsung
    贡献者: 公行系
    关键词: 國立海洋生物博物館;觀衆研究;觀衆行為;觀衆滿意度
    National Museum of Marine Biology & Aquarium;visitor studies;visitor behavior;visitor satisfaction
    日期: 2004
    上传时间: 2014-12-12 11:01:51 (UTC+8)
    摘要: 本觀衆研究對國立海洋生物博物館（以下簡稱海生館）開館第一期觀衆進行參觀前與參觀後的二階段問卷調查，透過問卷內容以瞭解海生館觀衆行為與滿意度之間的關聯性。本研究結果發現海生館初期營運雖然觀衆容載量相當擁擠，但整體滿意度仍相當高（滿意者達60.7%），若以接受度呈現則高達99%，在所有展示主題中又以「大洋池」、「珊瑚礁谷」、「南灣珊瑚礁」滿意度排序最高，最不滿意的則依序是「觸摸池」、「牡蠣養殖」、「河口」。本文進一步分析受訪者相關特性，並根據結果提出海生館日後改進的具體建議。
    Due to its unique location, the Museum of Marine Biology & Aquarium is very popular in Taiwan. Since the grand opening, it took the BOT approach to meet public anticipation. Thus, the National Museum of Marine Biology & Aquarium must maintain effective management and provide high quality services. This study focuses on a two-staged questionnaire in order to understand visitors` behavior and experience. A social survey was applied before and after their tours. This study found that overall satisfaction is significantly high in three tourist areas, which include ”the Open Ocean”, ”the Coral Canyon” and ”the South Bay Reef”, In contrast, the lowest satisfaction areas are ”the Touch Pool”, ”Oyster Rack” and ”the Estuary.” From the perspective of statistical analysis, the overall acceptance is 99 percent and other important observations about visitors` behavior were identified on the basis of interpretation.
    關聯: 科技博物, 8(3), 65-90
    数据类型: article
    显示于类别:[公共行政學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2942检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈