政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71646

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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/71646

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/71646

Title:	The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan
Authors:	邱志聖 Chiou,Jyh-Shen;Cheng,Hsiao-I;Huang,Chien-Yi
Contributors:	國貿系
Keywords:	music piracy;illegal download;artist adoration;perceived risk;cultural effects
Date:	2011-05
Issue Date:	2014-11-25 10:49:53 (UTC+8)
Abstract:	Piracy is the greatest threat facing the global music industry today. This study explores the effects of artist adoration and the perceived risk of being caught on the attitude and intention to engage in pirating a digital song among college students. The moderating effect of cultural environment factor is also examined. Experiments using between-group factorial designs were conducted in the United States and Taiwan. The results show that perceived risk of getting caught and cultural environment are important factors that can significantly affect the attitude and intention toward downloading unauthorized music. In addition, a two-way (Perceived Risk × Culture) and a three-way interaction in the model are also observed.
Relation:	Ethics & Behavior,21(3),182-196
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/10508422.2011.570163
DOI:	10.1080/10508422.2011.570163
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

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