政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71645

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113311/144292 (79%)
造訪人次 : 50929301 線上人數 : 1002

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/71645

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/71645

題名:	The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: A study on online gaming communities
作者:	蕭丞傑;邱志聖 Hsiao,Cheng-Chieh;Chiou;Jyh-Shen
貢獻者:	國貿系
關鍵詞:	Massive Multiplayer Online Game (MMOG);Online gaming community;Social capital;Centrality;Resource;Enjoyment;Continuance intention
日期:	2011-09
上傳時間:	2014-11-25 10:49:38 (UTC+8)
摘要:	This study applies social capital theory to investigate how a player’s network centrality in an online gaming community (i.e., a guild) affects his/her attitude and continuance intention toward a Massive Multiplayer Online Game (MMOG). Analysis of 347 usable responses shows that players’ network centrality has a negative impact on their ties to players who belong to other guilds (i.e., non-guild interaction), but a positive effect on players’ access to resources. However, players’ network centrality fails to increase their perceived game enjoyment directly. Players’ resource accessibility and perceived game enjoyment play mediating roles in the relationship between network centrality and attitude toward playing an MMOG, which in turn influences game continuance intention. The results also show that although players’ non-guild interaction is negatively related to their resource accessibility from the networks, it is positively associated with perceived game enjoyment. The article concludes with implications and limitations of the study.
關聯:	Electronic Commerce Research and Applications,11(1),75-84
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1016/j.elerap.2011.10.001
DOI:	10.1016/j.elerap.2011.10.001
顯示於類別:	[國際經營與貿易學系 ] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
75-84.pdf		276Kb	Adobe PDF2	890	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

資料載入中.....